How To Use Social Media To Sell: 43 experts give 75 tips (Part 3 of 3)

We asked experts from different regions of the digital marketing and eCommerce world this question:

“What can an eCommerce store do to leverage social media to generate traffic and create new or recurring sales?

The response we received was amazing. 43 experts gave us 75 different tips on leveraging social media to sell more, and we're sharing them all with you.

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This is Part 3 with another 20 pieces of advice for you to consume. There is another 20 back in Part 1  and Part 2 if you haven't read it yet, you need to! Next week, we'll publish the third and final installment in this series.

(Want all the tips now? There's an opportunity to download the whole thing at the end of this post.)


Neal Wiser

Marketing Strategist and Social Media Expert

Neal Wiser Consulting – NealWiser.com

Over fifteen years experience delivering successful interactive marketing solutions for clients such as NASA, Comcast, GSK, Merck, Toys R Us, USPS, etc.

Advice: Bring value to the relationship. Offer to help, answer questions, give advice, provide information. In other words, be a great person, but one who knows a tremendous amount about the prospect's industry and is willing to share and help without the expectation of payback.


Simon Jenkins

Social Media Expert

Red Rocket Media - http://www.redrocketmedia.co.uk/

Advice: Stick to what you know. I’m seeing too many people dipping their toes into the waters of newer platforms. This usually stems from a blog they’ve read which tells them to give (for example) Google+ a go. The individual then creates an account on the platform never really knowing why they’re on there. Any expansion to a new platform requires thought and… you guessed it… objectives!


Chris Syme

Social media marketing expert

CKSyme Media Group - http://www.cksyme.com

Chris Syme is the founder and principal of CKSyme Media Group, an agency experienced in crisis and reputation communications including PR and social media marketing. With over 20 years in marketing and communications, she a sought-after expert in the college sports and education sectors.

Advice: Develop a content channel on social media that positions you as a source of helpful information for potential customers (blog/Facebook). In his excellent book, Youtility, Jay Baer says, "if you sell something, you make a customer today. If you help someone, you make a customer for life. Smart marketing is about help, not hype."


Anna Bennett

Pinterest expert

White Glove Social Media - http://www.whiteglovesocialmedia.com/

Advice: If you are not already on Pinterest …“You have to be operating a successful Pinterest account if you are in eCommerce!” Anna Bennett. “If you are not, you are very likely losing sales as a result.”

If you are on Pinterest…

For those on Pinterest “you would benefit greatly by using Rich Pins to the max.” Rich Pins make your product stand out more from the     crowd. Rich Pins provides more information such as the price of the product and provide links to where to buy it. Plus if you ever change your price each person who has pinned your Rich Pin automatically receives and email from Pinterest advising them that your price has dropped. This automated email feature allows vendors to stay top of mind with their target audience which leads to more sales.

Case in Point: when Target started using Rich Pins in 2013 they noticed a 70% increase in traffic from Pinterest to the Target website.


B.L. Ochman

Digital Strategist to blue chip companies

Publisher of What's Next Blog, contributor to AdAge, DigitalNext, and co-host Beyond Social Media Show. B.L. Ochman has been helping companies including IBM, Meijer, McGraw-Hill, Transitions, Cendant and others to incorporate new media into their online marketing since 1996. B.L. is a Google-certified GooglePlus Coach and YouTube Partner.

Advice: Social media offers no quick fixes. It takes time and talent to engage with current and potential customers in a meaningful way. Twitter and GooglePlus both offer excellent ways to deal with customer service, but Google Plus takes the possibilities many steps farther.

For example, brands can have a private community within GooglePlus where they can interact with customers; hold online events; demonstrate products; and much more. I strongly urge both agencies and brands to learn about the remarkably robust tools that Google is providing - free of charge. Nothing compares.


Carla Dewing

Social Content Marketing Strategist

Contrast Media – www.contrastmedia.co.za

Carla Dewing is an author, tech entrepreneur, award winning blogger and content strategist. As CEO of Contrast Media, she provides strategy and training to large corporate brands that want to know how to launch a successful social brand identity online.

Advice: If the ecommerce store is an extension of a brick-and-mortar store, I would suggest linking a hashtag strategy to SMS geofencing for improved foot traffic that can then be converted into chatter online. Geofencing email lists can be promoted directly on the ecommerce site’s blog and leveraged across all social properties for higher conversions.

The basics like mobile responsiveness, the use of innovative apps to leverage sales (like group buying) and the creation of high value content assets should all be priorities in 2014.


Bob Hutchins

Social Media & Digital Marketing Expert

BuzzPlant – www.buzzplant.com

Bob Hutchins (Franklin, TN) runs Buzzplant), a 12+ year-old Internet marketing agency targeting the faith/family market. His team was an integral part of the online campaign for Mel Gibson's The Passion of the Christ, The Chronicles of Narnia, Soul Surfer, and many other movies, books, music releases, and events. His client/partner roster includes Time-Life, Sony Pictures, General Motors, Twentieth Century Fox, Disney, Warner Brothers, Thomas Nelson Publishers and Zondervan. He is co-founder of The Faith-Based Marketing Association and Ground Force Network, and has been featured on Fox News, MSNBC, in The New York Times, Wall Street Journal, INC Magazine, Fortune Magazine, MarketingVOX, American City Business Journals, Dallas Morning News, and on various television/radio media.

Advice: Customer testimonials have the highest effectiveness rating for content marketing at 89%, but few companies actually leverage testimonials in their strategy. Why not? They’re cheap or free to obtain. Plus, they can be some of the most persuasive words a prospective customer ever hears about your business. In today’s “Recommendation Age,” as I call it, consumers are tuning out companies and tuning in to their peers for help making buying decisions. Successful marketers will put consumer testimonials at the core of their business in 2014.


Tammy Kahn Fennell

MarketMeSuite - MarketMeSuite.com

Tammy Kahn Fennellis CEO and co-founder of MarketMeSuite, the leading social media management dashboard for small- and mid-sized businesses. Tammy launched the MarketMeSuite platform in late 2009 after years of experience marketing her own small business online. Prior to that, Tammy lived in the ecommerce world, running a small antiques and collectibles store on eBay (BakertowneCollectables).  Today, MarketMeSuite's easy-to-use, affordable platform has over 30,000 users.Tammy writes frequently on social media and small business topics and shares her knowledge and advice with thousands of SMBs via radio, Web seminars and live presentations.

Advice: Encourage your buyers to connect with you on social post sale. It's always easier to get repeat business than new business, and often just including a note with the item you send is enough to get people to engage.  You can even offer a discount -- like my page and tweet me @mycompany and I'll reply with a discount code for 10% off your next order!  


Stephanie Nelson 

Social Media Expert

SBN Marketing - sbnmktg.com

Stephanie Nelson is Owner/Social Media Maven at SBN Marketing, a boutique social media firm focused on getting small businesses found online in their area.

Advice: Test, test, test.  Do posts with photos work better for you or those without?  Do posts on Wednesdays at 10am get more engagement than posts on Fridays at noon?  All audiences are different, and published best practices should only be considered a place to start to see if they work for your particular audience.


Neal Schaffer

Social Media Expert

Maximize Your Social -http://maximizeyoursocial.com

Neal Schaffer is the author of the definitive book on social media strategy Maximize Your Social, global social media speaker and consultant, and founder of the leading social media for business blog Maximize Social Business. Neal also teaches as part of the Rutgers University Mini-Social Media MBA program.

Advice: We all know the importance of advertising on Facebook in order to get our message heard. However, you'll want to make sure you get the biggest bang from your Facebook buck by optimizing your advertising using the following tools that Facebook provides you: 1) Custom Audiences (Power Editor) to target those in your email database 2) 3rd Party Databases (Power Editor) provided by Acxiom, Datalogix, and Epsilon to help you find customers that might not be discoverable through normal targeting, and 3) Utilize Pixels to both optimize your current ads as well as create custom audiences for future ones.


Jen Lew

Social Media Marketing Expert

Jen Lew Marketing & Design

Jen Lew Marketing & Design was founded in 2009 in Mattituck, NY. Services include social media, branding, strategies, coaching, web design, email marketing, and more. Jen Lew offers unique business solutions to a variety of small-business clients locally, regionally and nationally. She specializes in providing innovative strategies and developing support services to manage marketing efforts with ease and social media strategies for highly motivated and driven clients.

Advice: Find your brand voice and maintain it throughout ALL social campaigns. Often at a Social Agency there are multiple people taking on various tasks for a brand. That brands voice may sound one way on a press release and another on email marketing and completely different on social media sites. Your brand voice needs to carry through as much as the logo needs to remain consistent.


Deborah Smith

Content & Social Media Marketing Expert

DeborahLSmith.com & FoxtrotMediaLLC.com

Long before Twitter, Facebook, LinkedIn, YouTube and Google +, there were message boards, chat rooms and email groups. In 1998, Foxtrot Media founder, Deborah Smith, used these ancestors of social media to launch her first business, which owned and operated several websites serving the nanny industry.

Deborah is a sought-after social media consultant, strategist, marketer, trainer, coach and public speaker. She uses lessons learned from her own personal experience, as well as the latest social media educational training, to help businesses and organizations harness the power of social media, from the very basics to the most advanced social strategies.

Advice: Embrace Blogging: Create interesting content around your company. Know your audience and what their interests are and create engaging content that you own and can repurpose in many formats.


Brian Honigman

Marketing Expert

http://www.brianhonigman.com/

Brian Honigman is a marketing consultant and freelance writer. He's written for Forbes, the Huffington Post, Business Insider and others.

Advice: Another major problem businesses face is spreading themselves too thin across social media since there is often an urge to be active on every major social network. It is important to reserve your username on every social network so know one else squats on your business's name but, otherwise your company only needs to be active on a few channels where your audience is active. Out of the box, this typically entails Facebook, Twitter and Instagram since they have the most mainstream audience spanning demographics but in the end, the needs and the audience of each business are different.


Tim Neill

Digital Marketing Expert

www.ingeniagroup.com

Entrepreneur and executive with over fifteen years of business operations and management experience responsible for developing and executing strategic plans that drive growth and improve overall market positioning. The lion’s share of my experience has been in marketing, web development/user experience, and ecommerce, but I have owned or worked for companies in retail and consumer products, consumer healthcare, global consulting, cloud computing, and multi-family real estate development. My core strength is being able to identify market opportunity and trends in the context of market positioning and business profit, loss, and value.

Advice: The beauty of social media lies in its ability to provide a context for you to relate to your consumers and engage them in a conversation. The business of building brands is much different than it was even 6 or 8 years ago, and the growth of different social channels provides an opportunity for brands to touch their consumers in meaningful ways. What does this mean? Define your brand. Provide easy ways for customers to connect with you on social media channels. Use those channels to deliver content (blogs, videos, offers, etc.) that is consistent with your brand and meaningful to your consumers. It will build loyalty, and, if compelling, get shared and expand awareness.


Jenn Herman 

Social Media and Instagram Expert

Jenn's Trends - www.jennstrends.com

Jenn Herman is a social media strategist and Instagram advocate who writes a blog focused on understanding trends in social media management. She provides tips, resources, and training for small to medium sized businesses that need to structure their social media strategies for success. Her business background includes Administration, Sales, Human Resources, and Marketing.

Advice: The biggest new trend in social media marketing is visual marketing. It is especially important for businesses in ecommerce to provide visual content to promote their products. I honestly believe that all businesses can use Instagram, but those businesses with products to sell absolutely should consider using Instagram.

Use Instagram filters to further enhance your posts to best reflect your products and your brand. If you're a vintage company, use filters that accentuate this style. If your products include vivid colors, choose filters that showcase the variations and vibrancy of the colors.

Instagram can be used to share photographs and videos of your products in a variety of ways. Display your products in their best promotional positions. Show them in use - even invite your customers to share images using your product! If there are best ways to use a product or a frequent troubleshooting issue, these can be displayed through photos and videos to better help your audience.

And once you've created these images and videos on Instagram, you can also promote this visual content by sharing it to other social media sites and including it on your website! Take advantage of one of the best visual content creation platforms to set yourself ahead of your competitors while growing your audience on Instagram.


Isra García

Internet business transformation advisor

IG - http://isragarcia.com

Isra is the creator and author of the paradigm that has revolutionised the social media: Human Media. As well as cofounder of Mapmakers, the Spanish-speaking platform about change and inspiration that's most visited in the world.

His blog on Social Media, Marketing, disruption, inspiration and change is visited by more than 110,000 people every month. Only 29, Isra has taken part as a TEDx speaker on two occasions and has participated, as speaker, in more than 270 industry events.Isra´s early work as a consultant, in charge of teams and Social Media strategies for Social Media & Community. There are just a few of the highlights of his career. Undoubtedly, Isra adds a visionary and human-technological way to understand this new environment that the Internet has provoked.

Advice: Companies that claim to care about people but who can’t be bothered to interact with their buyers can ignore all of this. We’re ignoring you in one way or another.

Ask, listen, do something with all of this. Look out for conversations, take part in them. Recommend services that are in line with your audience, become “the person to turn to if I need something” and let the results speak for themselves.


Monica Jade Romeri

Content strategy and social media expert

Darwin Digital Content - http://www.darwindigitalcontent.com

Monica Jade is a prolific writer on topics ranging from inbound, content, email, mobile and social media marketing—including Facebook, Twitter, LinkedIn and Google+—to SEO.  Her content is frequently published on Social Media Today and Business 2 Community.

Advice: Visual content, such as images, videos and infographics, will be vital to social media success in 2014.  Visual content can inform and entertain your audience at the same time.  The rising popularity of Instagram, Pinterest and Snapchat are evidence of the visual content trend. Always include captivating photos or even video elements in your written content in order to capitalize on the appeal of visual content and rise above your competition.


Steve Gaither

Social Media Expert

JB Chicago -  http://jbchicago.com

After experiencing big agency life and realizing there was a smarter way to do things, Steve opened shop in 2000. Today, he uses his diverse background in design, marketing, management and client relations to lead the JB Chicago team, with the goal of providing accountable marketing that is tied to measurable results — making every dollar count. JB Chicago launched Axe Deodorant/Unilever as one of the first major brands on Twitter and continues to be a pioneer in bringing accountability to social media.

Advice: Utilize one or two social media platforms and own them. There are so many social media platforms now that you can’t expect to be great at all of them. Choose your strong suits and have the most presence there.


Nina Amir 

Publishing and Authorship Expert

http://www.ninaamir.com

Nina Amir, author of How to Blog a Book and The Author Training Manual, transforms writers in to authors. Known as the Inspiration to Creation Coach, she inspires people from all walks of life to create books that positively impact readers and to develop careers as authors, achieve their goals, and fulfill their potential. Nina is a sought-after nonfiction developmental editor, proposal consultant, and author, book, blog-to-book, blog, and results coach. Some of her clients have gone on to sell 300,000+ copies of their books and to land deals with major publishing houses. She writes four blogs, has self-published 12 books and is the founder of National Nonfiction Writing Month, aka the Write Nonfiction in November Challenge..

Advice: Don't worry so much about having a huge number of followers on social media. Instead, connect with the followers you have--and find out what they actually like, which could mean surveying them. Do they prefer to get information directly from you? Do they prefer to see you curating content? Do they like it when you mix up your content--audio, video and written? Engage with them in different ways on different sites. In other words, don't just do the same old thing you've always done. Try different things and see what your audience truly likes best.


Vicki Davis

Social media expert

Cool Cat Teacher www.coolcatteacher.com

Vicki Davis is a full time classroom teacher recently named as one of Mashables top 10 Teacher Rockstars on Twitter with more than 70K followers. She uses social media to inspire educators and to help them understand how to write effectively using technology with her upcoming book Reinventing Writing.

Advice: Use tools like Social Bro and others that help you determine the best time to tweet. Follow people who have keywords in their profile that are your target audience (I follow teachers.) Engage in conversation and don't be a troll! Give great information. Make people laugh. Inspire them. They'll reward you by following and sharing out what you're doing and what you're selling. Good luck!


Deltina Hay

Social Media Expert

http://DeltinaU.com

Deltina Hay is the author of three books on social media, the mobile web, and search optimization. She is a veteran Web developer, publisher, and a pioneer of social media and Web 2.0, especially as it applies to small business and the publishing industry.

Ms. Hay developed the graduate, social media certificate program for Drury University; and her first book, The Social Media Survival Guide, is used as a text in colleges and universities, worldwide. She presently serves as the Board Chair of the Independent Book Publishers Association.

Advice: Know your target audience and identify which social media sites they frequent. For instance, Pinterest appeals mostly to women between 18 and 34 years of age; while YouTube appeals to almost all audiences. Facebook appeals to an older demographic, while younger social media users gravitate to more mobile-friendly social networking tools like Twitter and Snapchat. LinkedIn is ideal for targeting businesses, entrepreneurs, and young professionals, while Google Plus is where you can reach a mostly male, tech-savvy audience. Do your research on where your target market can be found in the social web, so you can focus your efforts on the right tools for you.


Brandon Uttley

Social media expert

Brandon Uttley Consulting -www.brandonuttley.com

Brandon Uttley is a seasoned web marketing and public relations professional with 25 years of experience. He has been involved in starting three web development and online marketing companies. In addition to working with a range of clients, he is a frequent public speaker and  a regular contributor to several top business sites.

Advice: Develop quality content on Slideshare. This is an overlooked network for many people. The slideshow format is good for describing the benefits of your products and services, and Slideshare makes it easy to share your presentations. With a paid account, you can also embed a contact form in your presentation.


Jasmine Sandler

Expert in Social Selling

Agent-cy Online Marketing www.jasminesandler.com

Jasmine Sandler is a veteran in Digital Marketing. She was recently named (2013 and 2014)) as a Top 40 Global Digital Marketing Strategists by the Online Marketing Institute. She has over 15 years’ client experience in helping corporations use the web to drive online brand awareness and generate new business. She is the founder and CEO of Agent-cy Online Marketing, Inc. and consults in Digital Strategy for mid-enterprise B2B and e-commerce global corporations.

Advice: Run campaigns on image-based social networks to drive interest on product promotions. Pinterest and Instagram are great social networking sites for ecommerce brands to use to drive position within a product category and drive sales.


Viveka Von Rosen

http://www.LinkedIntoBusiness.com

Viveka is author of best selling LinkedIn Marketing: An Hour a Day and is known internationally as the “LinkedIn Expert”. CEO of Linked Into Business and Co-Founder of LinkedProspecting, she also hosts the biggest LinkedIn chat on Twitter and co-moderates LinkedStrategies, the largest LinkedIn strategy group on LinkedIn.

Forbes has listed her as a top social media influencer, and she has been cited in Money Magazine, Simple Living, Ragan, CNN, Forbes, Mashable, The Miami Herald, Social Media Today and The Social Media Examiner.

Advice: If you are going to invest in LinkedIn Ads to promote your eCommerce site, then use them to share valuable content that will drive people into your sales funnel. Just paying $200 bucks and popping your gadget for sale in the text heavy (and visually un-stimulating) Ad will prove poor ROI. But if you have a white paper, downloadable eBook, case study or some other piece of marketing collateral that your target market will find interesting, then you can at least get them into whatever email or sales funnel you are using and work on selling your product or service from there.


Lori Ruff

http://www.IntegratedAlliances.com

Lori Ruff, “The Voice of Influence” on InfluenceRadio.net | Forbes & AGBeat Top 50 Industry Influencer | Keynote Speaker, Author, Columnist, Host | CEO, Integrated Alliances: Teaching LinkedIn for B2B

Advice: It is time to realize that social media is not a passing fad; it is here to stay. If you want to be where your customers are you must be in social media. Instead of "being everywhere" ask your customers where they spend their time. If they say Facebook, then you should be on Facebook. If you are a merchant that provides products and services related to sports or music or anything that people get passionate about, you should be on Google+ because people go their to engage with others who share their passions! If your audience is a professional one, even if you are B2C, you must consider LinkedIn as a serious contender because that is where professionals spend their time online.

So the formula is: (What do you offer to whom) + (Where do my current customers and/or prospects spend their time online) = where you should have a presence.

And that's all for part 3!

Want access to or to keep all 75 pieces of advice? Tweet this article to your followers to instantly download a beautiful PDF including all 75 tips.


How To Use Social Media To Sell: 43 Experts Give 75 Tips (Part 2 of 3)

We asked experts from different regions of the digital marketing and eCommerce world this question:

“What can an eCommerce store do to leverage social media to generate traffic and create new or recurring sales?

The response we received was amazing. 43 experts gave us 75 different tips on leveraging social media to sell more, and we're sharing them all with you.

How To Use Social Media To Sell: 43 experts give 75 tips (Part 1 of 3)

We asked experts from different regions of the digital marketing and eCommerce world this question:

“What can an eCommerce store do to leverage social media to generate traffic and create new or recurring sales?

The response we received was amazing. 43 experts gave us 75 different tips on leveraging social media to sell more, and we're sharing them all with you.

Because we have so much awesome expert advice to share with you, we're breaking this into a 3 part weekly series. Part 2 and Part 3 are now available.

(Want all the tips now? Click the tweet button below or submit your email at the bottom of the page to download the pdf.)


Ian Cleary

Ian Cleary

Social Media Tools Guy

RazorSocial - www.razorsocial.com

Ian Cleary is a mediapreneur, speaker and technology expert who specialises in sharing unbiased information about social media tools through his award-winning website, RazorSocial

Advice: Store owners need to build better referral schemes and use gamification as part of these schemes. If you can get customers to leverage their social streams to mutually benefit you, you're on to a winner.


Alex Stegall

Alex Stegall

Public Relations Specialist

Command Partners: http://commandpartners.com/

Advice: Because Social Media isn't recognized as that direct link to making a sale, it doesn't always get the credit it deserves. It's important to remember that Social Media is about building a reputation and getting the word out, which will push potential customers closer and closer to making that sale. Share intriguing stories that involve your product and show its value. Everyone loves an intriguing story, so they are more likely to tweet, repost and share.


Joey Sargent

Joellyn 'Joey' Sargent

Strategic Marketing Expert

Claravon Consulting Group -  www.Claravon.com

Joellyn ‘Joey’ Sargent provides the clarity, vision and insight that leaders need to create powerful momentum for growth. Her fresh perspectives and no-nonsense advice help executives, entrepreneurs and nonprofit leaders connect strategy, brand and customer experience, delivering breakthrough marketing results with maximum impact.

Advice: Be mindful of social media overload. Monitor your customers' social engagement levels. If you start to see a decline in participation, you may be burning out your audience. Do some testing to see if the problem is your offers, content or simply too much of a good thing.


Brian Carter

Brian Carter

Keynote Speaker and Digital Marketing Strategist

CEO of TCG - http://briancarteryeah.com/ and http://socialmediakeynotespeaker.com/

Brian Carter is an acclaimed sales and marketing keynote speaker. He is the author of three social media books including "The Like Economy", "LinkedIn For Business" the bestselling "Facebook Marketing". Brian has appeared on Bloomberg TV and in The Wall Street Journal and has worked with Microsoft, SalesForce and Universal Studios. Brian has 14 years experience with search and social marketing, both as a consultant and marketing agency director. He's kinda cool, does comedy and improv in his spare time, and his 102-year old grandma thinks he's the bees knees.

Advice: "Don't think social- instead think advertising plus owned media (like emails and retargeting audiences). Fans can help as social proof, but Facebook post visibility to fans (without ads) is decreasing rapidly. Diversify your owned media and invest in growing awareness. Search ads come first as low hanging fruit but the high ROI keywords are limited. Grow your funnel with social media. Focus on ROI but don't forget you can't sell to someone who doesn't know about you or isn't paying attention. Get better at content marketing. Be more interesting. Learn from the front-runners who have done well already like Old Spice, Blendtec and Superhero Stuff."


Brandon Uttley

Brandon Uttley

Social media expert

Brandon Uttley Consulting - www.brandonuttley.com

Brandon Uttley is a seasoned web marketing and public relations professional with 25 years of experience. He has been involved in starting three web development and online marketing companies. In addition to working with a range of clients, he is a frequent public speaker and  a regular contributor to several top business sites.

Advice: Learn Social Selling. This is an emerging area that focuses on the use of social media to help you better find, qualify and close prospects. Focus on LinkedIn as the primary resource to improve your professional presence, build a high-quality network and gain warm introductions to prospects.


Sam Mallikarjunan

Sam Mallikarjunan

Head of eCommerce Marketing at HubSpot

Hubspot - http://www.hubspot.com

Advice: My best advice around social media for ecommerce is for marketers to no longer see it as an independent channel. Consumers don't consider their relationship with a brand dependent on the channel, so marketers also need a holistic view and approach to customer nurturing. For example, my local barber knows that he can reach me via twitter when I stopped coming into the shop:

Twitter communication example

Deborah Smith

Deborah Smith

Content & Social Media Marketing Expert

Foxtrot Media - FoxtrotMediaLLC.com

Long before Twitter, Facebook, LinkedIn, YouTube and Google +, there were message boards, chat rooms and email groups. In 1998, Foxtrot Media founder, Deborah Smith, used these ancestors of social media to launch her first business, which owned and operated several websites serving the nanny industry.

Deborah is a sought-after social media consultant, strategist, marketer, trainer, coach and public speaker. She uses lessons learned from her own personal experience, as well as the latest social media educational training, to help businesses and organizations harness the power of social media, from the very basics to the most advanced social strategies.

Advice: Embrace Pinterest. For ecommerce companies nothing is driving more direct sales. Make sure your website is optimized for Pinning. Photos should have good, SEO worthy descriptions because when people pin from your website, those descriptions come along too.


Viveka Von Rosen

Viveka Von Rosen

Linked Into Business -  http://www.LinkedIntoBusiness.com

Viveka is author of best selling LinkedIn Marketing: An Hour a Day and is known internationally as the “LinkedIn Expert”. CEO of Linked Into Business and Co-Founder of LinkedProspecting, she also hosts the biggest LinkedIn chat on Twitter and co-moderates LinkedStrategies, the largest LinkedIn strategy group on LinkedIn.

Forbes has listed her as a top social media influencer, and she has been cited in Money Magazine, Simple Living, Ragan, CNN, Forbes, Mashable, The Miami Herald, Social Media Today and The Social Media Examiner.

Advice: When I tell an eCommerce business owner that he or she will never sell their product or service on LinkedIn, they look at me like I’m crazy. That’s the whole point, right? But the truth is, you must create a sense of relationship and visibility to effectively sell on LinkedIn. Through engagement on LinkedIn, people will get a sense that they know you, and after that it’s a relatively easy step to “like and trust” – and, yes, sell! How do you move from “know and like” to trust?

  • Make sure your profile accurately represents you and your brand by using unified copy, branded images and existing marketing collateral in your profile.
  • Establish connections with your target market by using the Advanced Search and “People You May Know” features to research and reach out to the right people to grow your business.
  • Start sharing some useful content through the use of updates, group discussions and messages (you can find all you’ll ever need in LinkedIn Pulse)

Neal Schaffer

Neal Schaffer

Author -  Social Media Expert

Maximize Your Social - http://maximizeyoursocial.com

Neal Schaffer is the author of the definitive book on social media strategy Maximize Your Social, global social media speaker and consultant, and founder of the leading social media for business blog Maximize Social Business. Neal also teaches as part of the Rutgers University Mini-Social Media MBA program.

Advice: We all know the importance of visual content to engage our audiences in social media. One good place to look for content that might be relevant to your community is Instagram. Search for hashtags of your company, product, and competitor names, and begin to understand how your fans truly visualize your products. While some companies, like Disneyland, rely on Instagram to curate/crowdsource their content, it's equally valuable as a market research tool.


Adi Domocos

Adi Domocos

Founder & CEO

Hot in Social Media - http://hotinsocialmedia.com/

Adi Domocos is the Founder of Hot in Social Media. He is passionate about tech, social media, marketing and traveling.

Advice: Put social media share buttons to all your product pages.

There are still a lot of ecommerce stores, who do not have social media share buttons on their product pages. If you tried hard everyday to bring traffic to your ecommerce store... you don't want to get free promotion from your visitors? Add a couple of social media icon channels to your product page (is preferred to have a branded page for all the social media channels that you will add the icons) and in a couple of months (depending of how much traffic you have) you can see some important results.


Brian Honigman

Brian Honigman

Marketing Consultant and Social Media Enthusiast

Brain Honigman - http://www.brianhonigman.com/

Brian Honigman is a marketing consultant and freelance writer. He's written for Forbes, the Huffington Post, Business Insider and others. Follow him for insights on digital, social media, marketing, content creation and more @BrianHonigman.

Advice: When it comes to social media the biggest issue I see is businesses not using each social network in a unique way. Posting the same content across Twitter, Tumblr, Instagram and Facebook isn't beneficial to your audience. It'd be like receiving the same message in the mail 4 times. It isn't helpful and can quickly become annoying to your audience. To avoid this problem, develop content specific to the intricacies of each network. For example, GIF's do well on Tumblr and quick digestible insights do well on Twitter etc.


Lori Ruff

Lori Ruff

Integrated Alliances - http://www.IntegratedAlliances.com

Lori Ruff, “The Voice of Influence” on InfluenceRadio.net | Forbes & AGBeat Top 50 Industry Influencer | Keynote Speaker, Author, Columnist, Host | CEO, Integrated Alliances: Teaching LinkedIn for B2B

Advice: I recommend using the services of a high tier social media consultant to help you make sound decisions. You may think you can't afford one, but even for a basic consultation to talk to someone who is a thought leader in the industry, you might pay $500 for a 3-call coaching package.

What I would caution against is taking the advice of someone who does not look credible online as compared with their peers. Yes - that takes a little investigation, but it's worth the look. Lot's of people can give you advice on what you "should do", but no one knows your business better than you. So take in all the advice and then decide what's right for you. Someone might tell you they know social media yet they've only been "doing it" for 4 months. Sure - ask their advice - but certainly ask for more opinions too! What do you do if they are conflicting? READ! There is a plethora of free material - Knowledge is free; wisdom costs money... that's where an experienced consultant comes in to play.


Don Power

Don Power

Social Media Speaker and Author

Don Power - http://www.donpower.com/

Don Power is a Professional Speaker, Social Media Consultant, Editor of  Sprout Insights, and author of Twitter For Skeptics.

Don teaches business leaders how to use Social Media to connect with customers, generate leads, and discover opportunities they never even knew existed!

Advice: If someone is making an ecommerce purchase, they really need to see the product before they order. Ecommerce store owners and marketers should really pay attention to including short form videos like Vine, Instagram Video, and even Snapchat in their marketing mix. These very popular platforms can be used to highlight important product features or even demonstrate quick and quirky "how-tos" about how to order or use the products for sale online.


Vicki Davis

Vicki Davis

Social media expert

Cool Cat Teacher - www.coolcatteacher.com

Author, Reinventing Writing (2014) and Flattening Classrooms, Engaging Minds

Vicki Davis is a full time classroom teacher recently named as one of Mashables top 10 Teacher Rockstars on Twitter with more than 70K followers. She uses social media to inspire educators and to help them understand how to write effectively using technology with her upcoming book Reinventing Writing.

Advice: Make an appointment with yourself to plan your tweets for the week or for a period of time. Using a list of the kinds of tweets that you want to send (funny, informative, promote new product, etc.) and schedule them using buffer during the times that they are online.


Monica Romeri

Monica Jade Romeri

Content strategy and social media expert

Darwin Digital Content - http://www.darwindigitalcontent.com

Monica Jade is a prolific writer on topics ranging from inbound, content, email, mobile and social media marketing—including Facebook, Twitter, LinkedIn and Google+—to SEO.  Her content is frequently published on Social Media Today and Business 2 Community.

Advice: You cannot make social media work for your business without original content, which is what draws prospects back to your website and prompts lead generation.  If you have not already, start blogging, find an agency or hire a content writer.  You should share the content of others as well.  Content curation—exploring, finding and sharing relevant, industry-leading content across at least Facebook, Twitter, Google+ and LinkedIn—is integral to social media marketing.  Social media is meant to be social, so do not only talk about your brand without listening and engaging your social audience.


Isra Garcia

Isra García

Internet business transformation advisor

Isra García -http://isragarcia.com

Isra is the creator and author of the paradigm that has revolutionised the social media: Human Media. As well as cofounder of Mapmakers, the Spanish-speaking platform about change and inspiration that's most visited in the world.

His blog on Social Media, Marketing, disruption, inspiration and change is visited by more than 110,000 people every month. Only 29, Isra has taken part as a TEDx speaker on two occasions and has participated, as speaker, in more than 270 industry events.Isra´s early work as a consultant, in charge of teams and Social Media strategies for Social Media & Community. There are just a few of the highlights of his career. Undoubtedly, Isra adds a visionary and human-technological way to understand this new environment that the Internet has provoked.

Advice: Social platforms are communication and marketing channels and, as we’ve proven, are still viable sales channels. However, they need to be led correctly. They need a coherent strategy and execution that focuses on results, on connecting with our community, therefore creating certain resonance with our people in a dynamic, interesting and brilliant way.

Social Media doesn’t create a different world; neither does it invent or define. This is something that only comes about with an idea, initiative, project or business. At the end of the day, it’s only marketing through a new means of communication. Navigate your project or brand through these channels, seeking a clear, defined project. Do so without losing track of the people because, most of all, you need them right now. The value you provide is the value that the world will give in return.


Tammy Fennell

Tammy Kahn Fennell

MarketMeSuite - MarketMeSuite.com

Tammy Kahn Fennellis CEO and co-founder of MarketMeSuite, the leading social media management dashboard for small- and mid-sized businesses. Tammy launched the MarketMeSuite platform in late 2009 after years of experience marketing her own small business online. Prior to that, Tammy lived in the ecommerce world, running a small antiques and collectibles store on eBay (BakertowneCollectables).  Today, MarketMeSuite's easy-to-use, affordable platform has over 30,000 users.Tammy writes frequently on social media and small business topics and shares her knowledge and advice with thousands of SMBs via radio, Web seminars and live presentations.

Advice: Content fuels social engagement, as an ecommerce merchant you have great content in the form of your store listings. and Share your products on social!  Most ecommerce sites like ebay and etsy have what is called an RSS feed. If you copy that link and put it into a tool like MarketMeSuite, you will be able to have your new listings shared with your fans and followers as you list them, which is a huge time saver.


Bob Hutchins

Bob Hutchins

CEO – Social Media & Digital Marketing Expert

BuzzPlant – www.buzzplant.com

Bob Hutchins (Franklin, TN) runs Buzzplant, a 12+ year-old Internet marketing agency targeting the faith/family market. His team was an integral part of the online campaign for Mel Gibson's The Passion of the Christ, The Chronicles of Narnia, Soul Surfer, and many other movies, books, music releases, and events. His client/partner roster includes Time-Life, Sony Pictures, General Motors, Twentieth Century Fox, Disney, Warner Brothers, Thomas Nelson Publishers and Zondervan. He is co-founder of The Faith-Based Marketing Association and Ground Force Network, and has been featured on Fox News, MSNBC, in The New York Times, Wall Street Journal, INC Magazine, Fortune Magazine, MarketingVOX, American City Business Journals, Dallas Morning News, and on various television/radio media.

He is also the co-author of Faith Based Marketing, published by John Wiley and Sons, and his second book, The Recommendation Age.

He also teaches Social Media Marketing to MBA students at Belmont University in Nashville, TN.

Advice: Social media marketing budgets are projected to double over the next five years – and this statistic was published before Facebook practically came out stating that it would begin charging brands for News Feed exposure. Bigger budgets can help, sure. But doubling your budget isn’t necessary for keeping up with the Joneses. In 2014, truly successful social media marketers are going to start establishing themselves on social platforms where they can be industry leaders. I wouldn’t be surprised if we see B2B thought leaders cropping up on medium.com, big image-heavy brands creating a presence in Google+ communities, and edgier corporations shifting into platforms like Reddit and Tumblr (which haven’t yet been truly capitalized on). In 2014, don’t assume the obvious like Facebook and Twitter. Start exploring non-traditional outlets, where your competition is smaller, your dollars go further, and your voice is louder.


B. L. Ochman

B.L. Ochman

Digital Strategist to blue chip companies

Publisher of What's Next Blog, contributor to AdAge, DigitalNext, and co-host Beyond Social Media Show. B.L. Ochman has been helping companies including IBM, Meijer, McGraw-Hill, Transitions, Cendant and others to incorporate new media into their online marketing since 1996. B.L. is a Google-certified GooglePlus Coach and YouTube Partner.

Advice: In order to establish and maintain search visibility, you'll need to establish an active presence in Google Plus. It's so much more than a social network. Google Plus is integrated into every Google platform - from email to analytics, YouTube to games - and if you ignore G+, Google search is going to ignore you.

I won't sugarcoat it: there is a large learning curve to using Google Plus. But I consider it to be the biggest advance in online communication since the interactive website and I advise any company that wants to succeed to find a good coach and get started now.


Matthew Brown

Matthew Brown

Social Media Expert

PFSweb - http://www.pfsweb.com/blog/

Matthew is a social media specialist for PFSweb who works with brand intelligence, analytics, and developing social media strategies for current and prospective clients. Matt graduated of the University of Minnesota in 2005 with a degree in Sociology and Statistics. He is a huge Chelsea FC fan and even attended the 2012 Champions League final in Germany. (Link to LinkedIn Profile)

Advice: Choose social media channels that fit your brand - Too often I see brands create presences on social media "just to be there". Make sure your brand really evaluates a social channels before joining, including the content it will need to generate on the channel to be successful and the time to manage it. A dead social channel can be misconstrued by consumers as a brand who is lazy and doesn't care about their customers.


And that's all for Part 1.

Tune in next week for more tips by Hubspot's Head of eCommerce, Sam Mallikarjunan, and LinkedIn expert Viveka Von Rosen,  and more! We'll be releasing Part 2 with 20 more tips and then Part 3 in 2 weeks. Stay tuned!

Want access to all 75 pieces of advice right now? Tweet this article to your followers to instantly download a beautiful PDF including all 75 tips.


Don't have a Twitter account? (really?!) Join our mailing list instead to get all 75 tips now:

Don't worry, we will not spam you or sell your email to 3rd parties. Or feed it to the Big Cat. 

2 New Apps: Facebook Retargeting and Smart Retargeting!

fb-retarget-infog

Today we’re launching 2 new Apps:

Facebook Retargeting

Recover lost customers on Facebook

Get started today for only $25 and receive a $25 credit to your account!

Smart Retargeting

Recover lost customers on the web

Get started today for only $25 and receive a $25 credit to your account!

With these new Apps, you can manage your high-performing retargeting campaigns right inside your AddShoppers dashboard.


Our proprietary retargeting technology had amazing results during the beta test:

Leading Sporting Goods Retailer

  • 1,377.7% ROI
  • $4.50 CPA

Leading Premium Apparel Retailer

  • 742.4% ROI
  • $19.74 CPA

Leading Home Goods Retailer

  • 639.5% ROI
  • $62.36 CPA

Key Benefits of Retargeting with AddShoppers: 

  • No new codes to install
  • Heightened brand recall, your brand is everywhere!
  • Your AddShoppers social data automatically makes your campaigns smarter & more targeted
  • Increase your store’s overall conversion rate
  • Greater engagement & time on site
  • Target customers on all the major exchanges including Google, AppNexus, BrightRoll, and Microsoft

Still not sure? Here are some common questions about AddShoppers Retargeting:

What’s the difference between AddShoppers retargeting and other retargeting options, like AdRoll, AdWords, etc?

Our campaigns are more targeted because we are able to increase bids for people who show higher engagement/intent via social actions (Liking a product, for example). There are also no new codes to install!

Where will my ads be shown?

Your ads will show across our display network, including the Google, Facebook, AppNexus, BrightRoll, and Microsoft exchanges.

Can I change my budget?

Yes, you can update your budget at any time.

Will this work in my country?

Yes. AddShoppers Retargeting apps work in any country!

Share different products from the same page

MULTI SHARE TUTORIAL

What is multi share? Its a method of having several products on the same page each with their own link that will allow a user to share each product separately from the same page. DEMO


Requirements:

AddShoppers widget code must be installed on the page first (should be anywhere on your site if you installed the widget in your header or footer)

Step 1.

Add "itemprop" tags to relevant information. Below is a list of the tags you will need to add as well as some example html showing how it would look on a sample product page.



  • name: (add this to the tag that is wrapped around your product name)itemprop="prodname"
  • url: (add this to an A tag that links to the product) itemprop="produrl"
  • image url: (add this ti your image tag) itemprop="prodimageurl"
  • (optional)price: (add this to the tag that is around your products price) itemprop="prodprice"


Example code on how the itemprop tag should be added can be found here: Itemprop Example

Step 2.

Now that you have an itemprop value added to all relevant information copy and paste the JS from here: JS to add to your site. and paste it at the bottom of your page.


Step 3.

Now you can add a call to action to initiate the share. You can use virtually any HTML element as long as you include onclick="defineShare(this);" in the tag. Check out these initiate share examples to get an idea of how to use this on your site. You will need to have one of these call to actions for each product on the page.


Step 4.

Depending on where you added the share tag from Step 3 you may need to modify a single line of the javascript from Step 2.


getChildren(productId.parentNode.childNodes);

The reason you need to look at this is to figure out how many parent nodes you need to go up in order to find the node that wraps the individual product and list.


Here are a few examples:


2 parents:

[second node]
product info etc…..

then you would change the JS in Step 2

From: getChildren(productId.parentNode.childNodes);

To: getChildren(productId.parentNode.parentNode.childNodes);


3 parents:

This example is using an unordered list and the multishare link is 3 nodes deep so the function call in the Javascript from Step 2 would need to be changed.

From: getChildren(productId.parentNode.childNodes);

To: getChildren(productId.parentNode.parentNode.parentNode.childNodes);

How does it look in action? Check it out here: DEMO if you click on the “share me!!!" link that is below the price of each product you will notice that the AddShoppers sharing modal populates with the corresponding products name, url, image and price.

10 Great Shopify Apps to Enhance Your eCommerce Store

Ten Great Shopify Apps
Ten Great Shopify Apps

When running an ecommerce store, the base template/theme isn’t going to give you the fully functional store or automations that you need. When asked the question; “what are the 10 best Shopify apps for my ecommerce store” I'd have to respond with “AddShoppers” 10 times over... but that seems a little ‘biased,’ so here are 10 other amazing applications that you need to check out as soon as possible.

ShopPad

Shoppad logo
Shoppad logo

Free

ShopPad will enhance your store for tablets and smartphones in under five minutes with a beautiful user interface.

What is particularly great about this app is that the interface is automatically generated by extracting information from your existing e-commerce platform. This means that you do not have to spend additional time managing different versions of your stores.

No coding is required! - Shoppad is a full solution, not just a template!

SEO Meta Manager

Seo-meta-tag-manager-logo
Seo-meta-tag-manager-logo

$50.00

Organic search results are where the bulk of your potential leads are likely to come from. Unfortunately, the first impression that search engines provide to browsers is what web crawler decide to show them. These bots are not perfect, your page descriptions and titles in search engine results pages (SERPs) can be taken out of context or have key information missing or just be sloppy.

This is where SEO Meta Manager comes in. The app lets you designate the titles and page descriptions for your store that are shown in SERPs. From making changes yourself, such as promoting free delivery, you are almost guaranteed to increase your click through rate. This is a critical benefit because SERPs are often the very start of the conversion funnel.

Although the changes you make are manual, remember that if you want something done right, you have got to do it yourself! The tutorials also provided by SEO Meta Manager make SEO so easy your grandmother could do it.

Chimpified

Chimpified-MailChimp-and-Shopify-Logo
Chimpified-MailChimp-and-Shopify-Logo

Free

Chimpified seamlessly integrates your store with your Mailchimp account (I highly recommend them as an email sender in general), allowing you to target email campaigns at your customer base. This, however, is true integration from the moment they checkout to their repeat purchase.

Chimpified begins with asking customers to sign-up to your mailing list and automatically syncs them to your Mailchimp account. From there, the real fun starts. The app lets you craft the perfect email using templates and segment targeting.

This can achieve a wide variety of benefits from encouraging product reviews to announcing sales promotions. And, like any great app, pretty much everything can be automated!

Plug in SEO

plug-in-seo-logo
plug-in-seo-logo

Free

So your new store launch has gone down well. But are you struggling to maintain a steady stream of organic customers? You have probably looked into SEO, only to have been bewildered by thousands of articles all with different recommendations on how to improve store performance.

Plug in SEO cuts out the crap. The app simply tells you what to change within your store. If you check out the reviews, you will see that Plug in SEO is loved by store owners for its 100% bespoke recommendations.

Olark live chat + CartSaver

olark_logo
olark_logo

$17.00 - $243.00 per month / 14 day free trial

Olark live chat + CartSaver gives you the power to talk to shoppers as they browse your site. This customer service tool allows you to ‘watch’ customers as they navigate through your store and then engage in a conversation when you feel the time is right.

Let’s say you see a customer going back-and-forth comparing two products on your site. This is prime opportunity to step-in and offer assistance in explaining the key features of the products being considered by the customer.

Big retailers pay agencies mega bucks for these kinds of services. But your store can now compete with the big dogs thanks to the low monthly subscription.

Omnistar Affiliate Software

omnistar-affiliate-software-logo
omnistar-affiliate-software-logo

$27.00 - $97.00 per month / 15 day free trial

Omnistar Affiliate Software is the ultimate DIY solution to affiliate marketing. Getting others to get the word out and share your store is a great way to increase your sales.

This can very quickly turn into a data nightmare trying to match-up what affiliate has generated what leads, and what leads have generated what sales. This app takes care of that for you by collecting data and generating detailed reports. Do not wait until you have hundreds of angry affiliates claiming they haven’t been paid correctly to trial this!

Stitch Labs

Stitch-Labs-logo
Stitch-Labs-logo

$25.00 per month / 21 day free trial

Stitch Labs is your do-it-all cure to your management headaches. You better believe it when this app says that it is more than inventory management. Stitch Labs lets you generate invoices, print labels and integrate your different stores over at Amazon and eBay. Be sure to visit their app page to see the full list…

The best part of letting this single app manage these tasks is that all your data is put together in a user-friendly dashboard. The more complex your business is, the greater the potential there is to completely change how you view data. This is why this particular app is great for multi-channel and/or multi-warehouse retailers.

Yotpo Product Reviews

yotpo logo
yotpo logo

Free

Yotpo Product Reviews lets stores utilize the full potential of reviews. By giving shoppers a social identity, browsing customers can see for themselves the legitimacy of the reviews. As a result, your reviews will be seen as far more trustworthy and more likely to gain a conversion.

Reviews are the real reason why shoppers flock to Amazon when purchasing online. Word of mouth only becomes more important in the world of e-commerce; when the product is tricky for consumers to evaluate, they place great importance on the recommendation of others when searching for that perfect product.

But this app is not just focused on review quality. Through automatic review reminders, customers can be encouraged to share their thoughts, allowing you to eventually build up a large database. An added benefit of this is that these reviews can inform also inform you, the store owner, on what is and what is not working with your products and store.

eCommHub

ecomm hub logo
ecomm hub logo

$35.00 - $150.00 per month / 14 day free trial

eCommHub lets your drop-shipping business run itself with inventory and supplier management. Drop-shipping can appear to be a simple retail concept, but when you factor in multiple suppliers, fulfilment centres and warehouses, chaos can develop.

True to their word eCommHub puts your business on ‘autopilot’ by taking care of this complicated integration. And lets face it, the copilot barely does anything…

Lettuce

Lettuce-shopify-app-logo

$39.00 per month /14 day free trial

Lettuce is an intelligent order and inventory management system that automatically streamlines product inventory stock counts, printing labels, invoicing, accounting and more. This inventory management system will take all of the tedious stuff and automate it so that you can get back to building your business.

If these apps sound too good to be true, I recommended that you take a look at the customer reviews. What you will find is nothing but a pattern of 5 star ratings! Don’t hesitate, grab these shopify applications now!

2013 Social Sharing - Social Commerce Data Report

At AddShoppers we have been busy number crunching. “Why?” We wanted to help eCommerce store owners and social experts understand a monetary value for social... it is the business we're in, after all. After pulling together and analyzing data from over 10,000 merchants, 1.2 billion page views and 212 million unique shoppers for 2013, we put together a slew of surprising and amazing insights.

For instance, did you know that the average order value when referred by social is ~$143.46?

2013 Social Media Statistics and Data Report
2013 Social Media Statistics and Data Report

Below we reveal a few of the amazing facts that we discovered in this data. To view the original/illustrated 2013 Social Commerce Report click here.

2013 Social Sharing Facts and Data

What is a social share 'worth'?

The stand-out channels for share values were Email and Google+, valued at $12.10 and $5.08 per share respectively. This demonstrates that social media is not just about Facebook, which made up the middle-ground of $3.58 for a share and $1.41 for a Like. It is clear from this that the direct targeting of email shares, and the community of Google+ does indeed lead to strong returns.

How well does each social network convert?

Conversion rates are critical knowledge for eCommerce store owners. The conversion strength of each channel followed the same pattern as share worth; Email - at a mammoth 7.02% conversion rate - held the top spot, followed by Google+, Facebook, Twitter and then niche channels.

Which social networks drive revenue?

In terms of revenue generation the tables have turned. Pinterest generated almost a quarter of social commerce revenue, narrowly beating Facebook by 0.11%. Showing that despite the comparatively small user-base, the visual emphasis and focus on product showcasing makes Pinterest shares a lucrative source of customers.

In comparison, Google+ accounted for a lowly 6.58% of revenue, making the social network hardly worth a store owners’ time. Unless perhaps you sell niche products for Google employees!

Which social media site is getting the most social shares from ecommerce sites?

Pinterest comes out on top again in share volume. But this time it is Twitter that has lost out in the photo-finish; Pinterest was responsible for 37.45% of shares, while Twitter follows closely behind at 37.2%.

Which social network drives the most traffic with each share?

While Twitter is number one in terms of clicks per share, the most notable findings are the high clicks from niche channels. Namely, StumbleUpon - with 0.95 clicks per share - Wishpot, Tumblr, Polyvore and Kaboodle all beat Facebook’s 0.71 clicks per share.

This highlights the importance of social media relevancy.

Facebook users, even though they're connected with their friends, may not share similar interests in products. In contrast, the other networks' users are actively seeking links to content that fits their interests, even if it was shared by a stranger.

Are the smaller, niche social media sites worth the effort?

The niche channels examined helped bring in a combined 4.75% of social revenue, with Tumblr shares contributed towards 2.56% of overall social revenue. Furthermore, Tumblr received 1.88 times more shares than Google+. Thus it is clear that these niche channels have the potential to disrupt within their target demographics.

Conclusion

Ultimately, the key lesson from this data is there is no single best social commerce channel. Rather, the optimal channel depends on social objectives, target market, and product type.

While averages and collective data is great, in order to learn which social networks are driving the most traffic and the most revenue to your ecommerce store specifically you need testing and data; sign up for AddShoppers, add the plugin to your store, wait, and see the social ROI analytics to find out which social channels are providing the most revenue to your store.

To see the rest of the 2013 social commerce breakdown, Click Here.

[Tutorial] Show Your Trending Products On Your Facebook Page

Facebook-Discovery-Wall
Facebook-Discovery-Wall

This tutorial will show you all the steps needed to add trending products powered by AddShoppers Discovery Wall app. It's a great way to add products to your Facebook Page and drive people back to your eCommerce site. There's no need to manually update, add, or remove products -- it's all automatically powered by AddShoppers!

Check out a live example here, then put one on your own site using the quick instructions below!

*Important - Some pre-requisites:

  • You will need access to modify/edit your Facebook page.
  • Install this app in Facebook: https://apps.facebook.com/static_html_plus/
  • You need a free AddShoppers account.
  • You need to install AddShoppers Social Analytic and Sharing Buttons. If you haven't yet installed these 2 things, find instructions for your platform here.

Step 1.

  • Go to your Facebook page (typically http://www.facebook.com/yourCompanyName) and find your "Favorites" tiles on the page and click the little down facing arrow. Then, click on the + icon on one of the blank tiles to add a new page.

Step 2.

  • Select "static HTML - iframe for Pages" .
  • Then click on the newly created page.

Step 3.

  • Click on the "edit tab" button at the top of the page.

Step 4.

  • A. Paste this code into the content box:
<div id="AddShoppersWall"></div>
  • B. Copy and paste your AddShoppers Social Analytics code right after the code above. You can get this code in your AddShoppers dashboard under Apps > Measure > Social Analytics.

Once you've added the 2 code snippets, you should have something like this:

step4
step4

Step 5.

  • Facebook requires all links to open in a new tab so paste this code underneath the code you just added in step 4 and click "save & publish":
<script src="//ajax.googleapis.com/ajax/libs/jquery/1.10.2/jquery.min.js">
</script>
<script>
window.setInterval(function(){
newwin();
}, 1000);

function newwin(){
$('a').attr("target","_blank");
}
</script>

Once you're done, add the URL to your Facebook page in the comments so we can see your Facebook Trending Wall!

FAQ

There are no products in my Discovery Wall.

If you have recently installed AddShoppers, you won't have many (or no) products in your Discovery Wall. It takes some time to populate your Discovery Wall with products because products are only added when they are shared. (That's why it's a social trending page).

How do I customize the colors or sorting order on my Discovery Wall?

You need an AddShoppers Pro account in order to customize your Discovery Wall. Once you're Pro, you can customize:

  • Sorting order (Most Shared or Last Shared)
  • Column width
  • Background color
  • Font
  • Individual item background/border color
  • Show/Hide product name, price, description, stock status, and/or share count.

The Easiest Way To Add Custom Sharing Buttons To Your Site

tech
tech

Social sharing buttons that match your site is becoming all the rage but it's not exactly a straightforward thing to accomplish. Up until now you only 2 options:

  1. Have a developer spend time building integrations into each social network's API so you can use custom buttons for sharing.
  2. Give up on completely custom sharing buttons and use either the default sharing buttons provided by each network or decide between which 3rd party buttons you like the most (AddShoppers/AddThis/ShareThis/etc).

However, we've created a third option that's both easier AND more powerful than legacy methods.

Option #3: Customize AddShoppers Sharing Buttons using your own images/icons using the quick guide below. All you need is one image containing your sharing buttons and some code that you can copy/paste from below (and a FREE AddShoppers account, if you don't already have one).

So, that's easier, but why is it more powerful? Because not only do you get custom sharing buttons, you ALSO get powerful analytics in one dashboard that track your sharing activity to conversions, identify influencers, and more. Plus, you can easily plug into any of our other apps to add even more social integrations to your site and put your data to work.

Examples: We've prepared some flat-designed sharing buttons as an example (by the way, you are free to use them if you want). See the example standard buttons below and the floating buttons on the left (they're different from the normal ones across our site, in case you haven't noticed yet).

Choose size:

Here's what you need:

1. Icon Sprite Image

Make an image sprite with your social icons following this example (you are free to use this image if you want). MAKE SURE YOU MAKE YOUR ICONS IN THE SAME ORDER AS THIS IMAGE. If there are any icons you don't plan to use, you can just leave a blank space of the correct size.

Each icon should be 32x32px and the entire sprite image should be 512x32px.

Each icon should be 24x24px and the entire sprite image should be 384x24px.

Each icon should be 18x18px and the entire sprite image should be 288x18px.

2. CSS

Add this to your CSS, making sure to add the URL to your custom icon sprite image.

.share-buttons .s-24 {
   /* update the URL on the next line to your custom icon sprite image */
   background: url('custom-icons-24.png') !important;
}
.share-buttons .less-24 { background-position: 0 0 !important; }
.share-buttons .more-24 { background-position: -24px 0 !important; }
.share-buttons .addshoppers-24 { background-position: -48px 0 !important; }
.share-buttons .email-24 { background-position: -72px 0 !important; }
.share-buttons .facebook-24 { background-position: -96px 0 !important; }
.share-buttons .google-24 { background-position: -120px 0 !important; }
.share-buttons .twitter-24 { background-position: -144px 0 !important; }
.share-buttons .kaboodle-24 { background-position: -168px 0 !important; }
.share-buttons .pinterest-24 { background-position: -192px 0 !important; }
.share-buttons .polyvore-24 { background-position: -216px 0 !important; }
.share-buttons .stumbleupon-24 { background-position: -240px 0 !important; }
.share-buttons .tumblr-24 { background-position: -264px 0 !important; }
.share-buttons .wishpot-24 { background-position: -288px 0 !important; }
.share-buttons .linkedin-24 { background-position: -312px 0 !important; }
.share-buttons .paypal-24 { background-position: -336px 0 !important; }
.share-buttons .wanelo-24 { background-position: -360px 0 !important; }

3. Sharing Button Code

Copy and paste the following code depending on which type of buttons you want (floating or standard). These include all networks by default, but you can remove ones you don't want from the "data-buttons" attribute.

Floating:

<div class="share-buttons share-buttons-tab" data-buttons="twitter,facebook,google,email,pinterest,stumbleupon,kaboodle,tumblr,polyvore,wanelo" data-style="big" data-counter="true" data-hover="true" data-promo-callout="true" data-float="left"></div>
<div class="share-buttons share-buttons-tab" data-buttons="twitter,facebook,google,email,pinterest,stumbleupon,kaboodle,tumblr,polyvore,wanelo" data-style="medium" data-counter="true" data-hover="true" data-promo-callout="true" data-float="left"></div>
<div class="share-buttons share-buttons-tab" data-buttons="twitter,facebook,google,email,pinterest,stumbleupon,kaboodle,tumblr,polyvore,wanelo" data-style="small" data-counter="true" data-hover="true" data-promo-callout="true" data-float="left"></div>

Standard:

<div class="share-buttons share-buttons-panel" data-style="big" data-counter="true" data-oauth="true" data-hover="true" data-promo-callout="left" data-buttons="twitter,facebook,google,email,pinterest,stumbleupon,kaboodle,tumblr,polyvore,wanelo"></div>
<div class="share-buttons share-buttons-panel" data-style="medium" data-counter="true" data-oauth="true" data-hover="true" data-promo-callout="left" data-buttons="twitter,facebook,google,email,pinterest,stumbleupon,kaboodle,tumblr,polyvore,wanelo"></div>
<div class="share-buttons share-buttons-panel" data-style="small" data-counter="true" data-oauth="true" data-hover="true" data-promo-callout="left" data-buttons="twitter,facebook,google,email,pinterest,stumbleupon,kaboodle,tumblr,polyvore,wanelo"></div>

Also, don't forget that you need your Social Analytics code on all pages as well (you can get this from your AddShoppers dashboard).

4. Let us know what you did!

We'd love to see your custom sharing buttons! If you add some custom sharing buttons to your site, let us know in the comments.

Hot UK Deals Sharing Buttons

Hot UK Deals Sharing Buttons

by Mario Catalano

Want to add some Hot UK Deals sharing buttons to your website, but don't know how? They don't offer an easy way to add their widget on your site, but we've done the hard work in order to make it easy for you.

Try out the HUKD sharing button generator below and grab a HUKD widget for your site. Then, let us know in the comments if you'd be interested in an even better HUKD integration where don't have to specify the product title, URL, image, and price (it'll be generated automatically -- same as our other supported sharing buttons).


Select your widget type and fill in all required information below, then click the Generate Code button to get the code needed to add the widget to your site.


Vertical

Horizontal









* required fields

Copy the code below and paste it on your site:

<script type="text/javascript"> var js = document.createElement('script'); js.type = 'text/javascript'; js.async = true; js.id = 'AddShoppers'; js.src = ('https:' == document.location.protocol ? 'https://shop.pe/widget/' : 'http://cdn.shop.pe/widget/') + 'widget_async.js#52d0434da3876427e313cc3e'; document.getElementsByTagName("head")[0].appendChild(js); </script>


About Hot UK Deals: HotUKDeals.com was founded in August 2004 as a place for consumers to freely share deal tips, voucher codes and other consumer information. The purpose of Hot UK Deals is to escape from the marketing messages and ads that surround us and get genuine advice from other people about hot deals.




Black Friday & Cyber Monday 2013 Social Sharing + Revenue Breakdown

Black Friday Social Media Stats
Black Friday Social Media Stats

Once again, Black Friday and Cyber Monday eCommerce revenues have increased. According to Statista, Black Friday online sales hit $1.198 Billion while Cyber Monday reached a new height of $1.735 Billion, a 1.45x increase over Black Friday.

How has social revenue been affected and what role did it play in these record revenues? Let's take a look:

Black Friday 2013 Social Data

Conversion Rate

Average Order Value

Social Network 

BF 2013

Q3 2013

BF 2013

Q3 2013

Facebook

 Facebook

3.25%

2.47%

$69.10

$124.66

Twitter
Twitter

 Twitter

1.27%

.73%

$186.92

$107.29

Pinterest
Pinterest

 Pinterest

0.74%

.47%

$192.16

$168.19

Google Plus
Google Plus

 Google+

8.28%

2.85%

$133.74

$145,34

Email
Email

 Email

10.86%

6.69%

$153.91

$165.51

Average

1.63%

.91%

$139.40

$134.16

Cyber Monday 2013 Social Data

Conversion Rate

Average Order Value

Social Network 

CM 2013

Q3 2013

CM 2013

Q3 2013

Facebook

 Facebook

3.95%

2.47%

$121.88

$124.66

Twitter
Twitter

 Twitter

1.77%

.73%

$96.93

$107.29

Pinterest
Pinterest

 Pinterest

1.05%

.47%

$137.72

$168.19

Google Plus
Google Plus

 Google+

6.83%

2.85%

$240.03

$145.34

Email
Email

 Email

11.52%

6.69%

$137.19

$165.51

Average

2.10%

.91%

$122.18

$134.16

(See more social revenue and conversion data here)

During these shopping holidays, we also see conversions from social traffic double. This includes both traffic referred by a social source (traffic coming from shares) and traffic that takes a social action on the site (sharing a product, for example). Here's a quick breakdown of average social conversion rates during these holidays compared to Q3 2013:

  • Q3 of 2013: 0.91%
  • Black Friday 2013: 1.63% (increase of 79%)
  • Cyber Monday 2013: 2.10% (increase of 130%)

As you would imagine, this increase in conversion rates makes social shares of a product more valuable. Across our network of over 10,000 retailers, the average value per social share was $1.26 during Q2 and Q3 2013. However, Black Friday and Cyber Monday had an average share value of $2.17 and $2.56 each, respectively, in addition social conversion rates also doubled during the shopping holidays.

Overall conversion rates (for all traffic sources) also saw a dramatic increase for online retailers during the shopping holidays. Q3 2013 data shows that typically on-site conversion rates hover around the 1.1% mark. However, with people in a strong buying mindset because of all the deals, this number dramatically increased to 1.94% and 2.56% on Friday and Monday.

Looking at other sources, IBM released a report stating that the average purchase value of a customer who comes from Facebook, also known as a “Facebook Referral”, is $97.81 while our data comes in only slightly higher at $104.72 per order.

While still comparing the IBM data to our own we see that they claim that the overall average order value on Black Friday, at $135.27 per order, is higher than Cyber Monday, which was recorded to be $128.77. Our data confirms that idea that average order values are in fact higher online during Black Friday than Cyber Monday. From what we saw on Black Friday, the average order value was $133.40 while Cyber Monday had a slight drop down to $122.18 per order.

IBM's report doesn't give exact conversion rate numbers for social networks, but they do mention in their Black Friday report that Facebook converted 4 times better than Pinterest, a number that we can corroborate almost exactly: 3.25% (Facebook) vs 0.74% (Pinterest).

Either way, the results remain the same: sky-high conversions and new records in eCommerce spending during these two shopping holidays.

Turn Social Shares into Sales - Presentation

Here at AddShoppers we're dedicated to helping you understand how you can take your business to the next level by utilizing social media marketing. In doing so we've created a presentation that we hope sheds some light onto how you can turn social into sales.

The beginning of the presentation will walk you through some marketing strategies that you and your team can take advantage of early on to build your profiles.

These social media tactics include:

  • Leveraging existing audiences
  • Utilizing Partnerships
  • Creating Sharable Content
  • Social promotions
  • Engaging
  • Advertising
  • and Influencer outreach

Afterwards we dig deeper into taking control and maximizing the potential of onsite social and increasing the power of your social media buttons. But all of that means nothing if you don’t know how to read the data you’ve been given. That’s why we walk you through, and teach you how to calculate, three of the most important metrics you should be paying attention to. No, not likes and shares but instead; Revenue per Share, Social Conversion Rate, and Social ROI.

We hope you enjoy the presentation. If there are any questions please feel free to leave them in the comment section below and we'll happily address them as soon as possible.

If you learned something from the presentation then please email it to colleagues, tweet about it, like it, pin it, scoop.it, embed it on your blog, etc!

 

Welcome ShareYourCart to the AddShoppers Family

ShareYourCart joins forces with AddShoppers

ShareYourCart joins forces with AddShoppers

We are very excited to announce that ShareYourCart is now part of AddShoppers!

Existing ShareYourCart merchants, please read the guide below to learn how to migrate to AddShoppers FREE and access even more FREE social apps.

ShareYourCart is a sharing platform that helps eCommerce merchants lower their shopping cart abandonment by offering a coupon for sharing on the cart page. With a coupon in hand, customers are more likely to finish their order, plus the share generates more exposure for the store!

From now on, ShareYourCart's functionality will be merged into our Social Rewards app. ShareYourCart merchants will have access to the same conversion-boosting social rewarding technology as well as all of our other social commerce apps.

Quick note: Using ShareYourCart on WooCommerce? All you have to do is switch over to our WordPress plugin.

ShareYourCart to AddShoppers Migration Guide

  1. Create your AddShoppers account
  2. Find the installation guide for your platform: AddShoppers Installation Guides
  3. Install our Social Analytics and ROI Tracking apps using the instructions for your platform
  4. In your AddShoppers dashboard, add the coupon that you were using with ShareYourCart as a Social Reward. (Need help? See the documentation here).
  5. Replace your ShareYourCart button with our Share for Coupon button. Here's the code: <div class="share-buttons share-buttons-panel" data-style="coupon"></div>
  6. Add any other AddShoppers apps that you want!

If you need any help migrating over, please contact support.

We're glad to have you!

Top 4 Moz Tools for eCommerce + 60 Day Free Trial

moz
moz

Interested in pulling as much traffic from the search engines as possible? These tools from Moz will help (and so will the special offer that we secured for you).

:)

We've got a special offer for AddShoppers users: 60 days of Moz Analytics free (normally, you only get a 30-day free trial -- that's double the amount of free access for the math challenged among you ).

Try it now!

Don't know what Moz is?

You should -- they're basically THE authority on SEO and the search engines (formerly known as SEOmoz), and they've recently expanded their focus to all things inbound marketing. As an eCommerce store owner, they offer some apps that you'll find very useful. Here's a quick rundown of the ones that we think you'll really like:

The Top 4 Moz Tools for eCommerce

1. Open Site Explorer (http://www.opensiteexplorer.org/). Enter up to 5 URLs and this tool pops out a VERY detailed backlink analysis for each one, including linking domains, anchor text analysis, domain/page authority, and more. You can actually use a limited version of this one for free, but you have to have a Moz Analytics account to view all the data it returns.

2. Fresh Web Explorer. This tool tells you where people are talking about your brand. In today's fast-paced social internet, being able to monitor your brand mentions and jump in and join the discussion is very important. If you have an eCommerce store, you definitely want to clear up any bad reviews ASAP and this tool can help.

3. Rank Tracker. Does organic search traffic represent a large amount of traffic and sales for your store? If so, tracking your ranking is very important. You want to stay on top of your rankings so you can track progress or be alerted if your rankings drop so you can fix it.

4. MozCast (http://mozcast.com). This tool is a Google weather report. No, really. Ever wanted to know how stormy the Google rankings have been for the past couple days? They've turned turbulence in the Google algorithm into actual "weather" reports telling you how much Google results have changed in recent history.

Don't believe us? Here's yesterday's Google weather, according to Moz:

Weather provided by MozCast

(function(){var a=document.createElement("script");a.type="text/javascript";a.async=!0;a.src="//d17lplhe0gaujj.cloudfront.net/js/embed.js";var b=document.getElementsByTagName("script")[0];b.parentNode.insertBefore(a,b);})();

(This is actually a free tool, you don't need any subscription to use it).

Moz Analytics includes some more tools, which you can see here: http://moz.com/tools, but we thought these would be the highest impact tools for eCommerce store owners.

Again, as your favorite social commerce platform, we've got a special offer from Moz: 60 days of Moz Analytics for free.

Learn more and get started now!

Do you use any of these Moz Tools or any others to help market your eCommerce business? Let us know in the comments!

What is Social Commerce and What it Means

What is Social Commerce

As new terms arise thanks to fast paced and innovative technologies are created every day we have to fully define what these terms mean. I believe Social commerce is one of these new terms that people starting to use more often in correlation with eCommerce stores beginning to utilize social media to promote products more often. I've also noticed it being used in ways I would define as incorrectly or confusing so the reader does not know what it truly means. Lets change that right here and right now and break it down.

The History of Social Commerce.

Social Commerce is not a new term, according to Wikipedia, the term was used in 2005 by Yahoo!. This term was used to describe two products they just released, the Shoposphere and Pick Lists. Both products/tools were meant to help create a community between product and shoppers by providing advice and developing user generated descriptions. In this sense Social Commerce is defined by the connection between products and a community of shoppers interacting with one another through content.

Social Commerce's Growth In Use.

The rapidly increasing use of it recently in addition to the recent jolt in social media has sparked a new massive use of the term. Google trends shows the rise in the search term. As you can plainly see, Yahoo’s use of the term had zero effect on the term since searches for it hadn't begun until 2007.A look at the term from the United States Perspective shows that the term was not being searched for in sizable quantities until 2010.

 

What Social Commerce Means Now.

The new growth of the term has sparked a definition for the terms as well, one not too different from that intended by Yahoo in 2005. According to Wikipedia Social Commerce is: "a subset of electronic commerce that involves using social media, online media that supports social interaction, and user contributions to assist in the online buying and selling of products and services." This definition is the one that I agree with the most however it does remain slightly vague.

To summarize: Social Commerce is a social contribution/interaction that aids in the selling of a product(s). So what does that mean?!

Lets define it by breaking down what I believe to be the more complex part, since we all know what a social network is: "User Contributions". When I think of user contributions in today's sense relating to social media I think of 'likes', 'shares', 'comments', 'pins' but I also think of people suggesting products in their status or even taking photos/videos with showing off a product.

So which one of these is correct for defining what "User Contributions" means: I'd say all of them. Any instance where a product, brand or business is recommended by someone on a social network has aided that brand/business in it's selling/marketing process.

 

How would you define/describe social commerce? (leave comment)

Written by: Mitchell Abdullah

How to Increase Your Conversion Rate With Pre-Purchase Sharing

pre-purchase
pre-purchase

One of the toughest things in eCommerce is seeing how many people get so close to completing the checkout process, but abandoning somewhere in between the "view cart" page and the "confirm order" page. If your store was a brick-and-mortar shop, these people would be walking out of the checkout line and leaving the store, abandoning their shopping cart (literally).

The bright side is that you can relatively easily help move these people further through the checkout process. They already know what they want, and all they need sometimes is a little "push" (or, better put, "incentive").

Here's how to utilize AddShoppers Social Rewards to help lower the number of people who abandon the checkout process (and increase social exposure at the same time!):

The AddShoppers Pre-Purchase Sharing Method

Everyone talks about post-purchase sharing (including us, we have our own Purchase Sharing App), but what many people don't know is that pre-purchase sharing is also a great way to help increase conversions and decrease shopping cart abandonment.

The following steps assume that you have already installed AddShoppers Social Analytics on your site. If you haven't, get started with a free account now.

Step 1: Identify Your Problem Step

If you're using a multi-step checkout process, look over your analytics and identify the one step in your checkout process where the most number of people are abandoning.

Step 2: Create A Coupon

Create a coupon in your eCommerce platform that you want to give to people once they get to this step.

Step 3: Add Your Coupon As A Social Reward

In your AddShoppers Dashboard, go to Apps -> Social Rewards and add the coupon that you just created in step 2 as a Social Reward.

Step 4: Add Pre-Purchase Sharing Code

Edit the template for the problem step that you identified in step 1 and add the following code to it, customizing to your liking first, of course:

 

Here's an example of what our code would look like if we put it on AddShoppers.com:

Step 5: Check your analytics

After a while (enough time to collect enough data for a meaningful difference), check your analytics and see if that step has improved. If it hasn't, you might want to try some of the following extra tips.

Extra Tips/Things to Consider

Make sure people can apply the coupon after they get it

If your coupon code box is on step 2, but you're putting the Pre-Purchase Sharing code on step 3, then make sure that it's either easy to go back and enter a coupon code or enter the coupon a different way. For example, you could put another coupon code box on step 3, or in a later step.

Try applying the discount immediately after sharing (no coupon)

(Please note that this option requires technical integration with your eCommerce platform.)

Our Javascript API allows you to detect when a customer has shared, so that you can apply the discount immediately, with no need for a coupon. Here's an outline of the code that you can use to accomplish this:

If you think the auto-popup is distracting your shoppers, turn it off and add a sharing button with a call to action instead.

In your Pre-Purchase Sharing code (that you got from step 4 above), remove the line that says "auto: true". Then, add a "Share for Coupon" button with a call to action instead. Here's the code for that:

Share for an additional 5% off right now! (customize and/or style this message of course)

Here's a great example of this, putting the sharing button right next to the coupon code box (this works great!):

coupon-box

What do you think? Have you tried this? Let the AddShoppers community know what worked for you!

Must-have Tech Tools for Social Media Gurus

tech

Editor's note: The following is a guest post by Michelle Smith (bio below). Enjoy!

Social media gurus are a special breed of people with a high level of commitment. Whether you get paid to manage a businesses social media account or you have your own pages to care for (or both), it’s more than a full time job. You work after hours, through important events, before you shut your eyes to sleep, and as soon as your open them in the morning.

Even with all that time required, you wouldn’t function without Facebook, Twitter, Google Plus and any other social media site. Make sure you have these tools to quickly grow your audience and your impact on them.

1. Tablet

AddShoppers tablet mockup

This tool is an obvious one, but you wouldn’t believe how many people manage their pages on a smartphone. While you’re on the go, dump the phone and pull out a tablet. Like your smartphone, you can bring it with you wherever, but the large screen is much more functional.

A tablet allows you to use every social media tool without the need to squint your eyes to see. As Kevin C. Tofel puts it on gigaom.com, “the tablet experience is simply better for browsing, apps, email and nearly everything else I can think of. Much like we’re shifting computer tasks to mobile apps on devices, our smartphone activities can easily shift over to tablets for this reason.”

What tablet should you choose? We're personally fans of the new iPad Air and the Microsoft Surface. Whatever you choose, make sure that the apps that you need are available on your tablet.

With a tablet, you won’t even need your smartphone or laptop for any social media related task. Best of all – you can use all the following tools with your tablet!

2. Mention

mention monitoring application logo

See when and where your name or brand is mentioned on all social media sites – Twitter, Facebook, LinkedIn and blogs, or other websites. A Mention account takes just a minute to set up but can offer powerful benefits.

You’ll get stats on your mentions so that you can grow your social media account and compare yourself to competitors. And it’s not just limited to your brand – check out where your industry has been mentioned, your competition or any other piece of information you might be interested in.

If you’re logged into your account, you can respond via Facebook or Twitter to any mention. And for the social media gurus working as a team, you can collaborate and manage with Mention.

3. Fiber-optic Internet

google fiber logo

Your Internet speed might be great at work, but as soon as you get home, the speeds drop. When you work 40+ hours a week, the last thing you want to do is waste half of your free evening trying to upload an Instagram video or a picture to a blog.

Since social media is a never-ending job, you need speeds at home faster than dial-up and Internet that won’t slow down during peak hours like cable does. Fiber-optic Internet offers the fastest speeds, and ones that aren’t compromised by others’ Internet use.

In certain areas of the country, Google Fiber offers Internet speeds up to 1 Gbps and Verizon Internet offers up to 500 Mbps. With faster Internet speeds, you can get more done on social media in less time.

4. DivvyHQ

divvyhq logo

Cloud computing is an important tool for social media experts, and DivvyHQ is a great instrument to start with. This tool is mostly for bloggers, but can help anyone with a Twitter, Facebook or Instagram account stay organized.

It’s described as, “a cloud-based, content planning and production workflow tool built to help marketers and content producers get/stay organized and successfully execute demanding, complicate and content-centric marketing initiatives.”

Use it to plan your content for days, weeks and months to come. Assign social media projects to coworkers. Produce new content. Collaborate online for new social media campaigns. Because this tool can aid your social media work on many levels, it’s a must-have.

Honorable Mentions

Here are a few tools that social media experts should’ve started using years ago – but need to be mentioned because not everyone is onboard.

  • HootSuite – Manage all your social media accounts without having to log in and out of each website. Schedule posts for the weeks to come. Even measure the results from each campaign.

  • SocialFlow – This tool analyzes your social media page to help decide the best time to publish different types of content. It will look at your audience and their responses to figure out when it’s best to spend money on promoted tweets, posts and stories.

WordPress SEO or Google Analytics – If you have a blog or a website, it’s important to use some sort of analytic tool. See what is bringing people to your page, which pages are most popular and other valuable stats.

About the author:

Michelle Smith is a college junior pursuing a Bachelor of Business Administration degree in marketing. She enjoys writing on anything and everything related to social media, branding, and public relations. She welcomes your feedback at michellelsmithwriter@gmail.com.

Who To Follow On Twitter To Learn About eCommerce

eCommerce Twitter Account
eCommerce Twitter Account

Currently there are dozens of lists of who to follow on social media sites for social media advice. I have struggled to find high-quality lists that focused specifically on eCommerce experts and provided an in depth perspective on social media.

So, lets change that. Here is a list of who you need to be following in order to learn more and stay up to date on all things eCommerce.

Note: The number next to each Twitter handle is their current Klout score.

1. @Shopify 83  + @ShopifySupport 45

The main Shopify account tweets out new and old blog posts from the Shopify blog – many are amazingly well written and helpful for eCommerce store owners.The Support account is more interactive with customers and questions, as expected. If you’re a Shopify merchant this is the Twitter account to glue yourself to.

2. @magento 80

While they don’t only tweet about themselves, a large amount of their content is directed at the Magento brand to some degree. Once again if you’re a merchant using this particular platform, obviously follow them. They’ll keep you up to date on changes, blog posts, and webinars/conferences they’re involved with.

3. @E_mhotep 79

Kamal may be packing a little fewer than 4000 followers, but his influence on Twitter and other social networks is huge. He covers a large number of topics related to digital marketing, including social media and SEO. The rest focuses on eCommerce and web design. The content that he shares is always high quality and will help any site owner or eCommerce store owner learn how improve their market online, without having to sift through all the bad articles themselves.

4. @Econsultancy 74

This account, like many other large accounts, tends to only promote itself. However their content is super high quality, great for everyone - especially eCommerce merchants, and contains exclusive data and experiments. This is a highly recommended account to follow.

5. @KISSmetrics 73

KISSmetrics posts about a lot of content; in some cases it may actually be too much. Here’s the kicker though - it’s rarely their own content or things about their brand! If you’re looking to learn more about digital marketing as a whole, everything they post is always high quality - including tweets directed to their own content. I believe it should be noted that not everything they post about is marketing related - they cover every corner of the web.

6. @colderice 67

Operated by the CEO of ColderIce.com (an eCommerce education site), he tweets all the time about helpful eCommerce and marketing articles across the web.

7. @Volusion 65

The Volusion blog is a good one, and social media comprises the majority of the content that they tweet about, along with their own content and their webinars. The best part of the Volusion Twitter is their constant stream of eCommerce statistics and facts. While they’re somewhat selfish with their links, they do promote the researcher’s data as well. Many of these facts are not only interesting, but can be useful to eCommerce store owners.

8. @Bigcommerce 63

Bigcommerce covers a large array of topics, but they tend to focus on eCommerce. Every now and then they’ll feature one of the merchants from their platform with a mention or re-tweet. Would highly recommend not only following, but also interacting with the account if you’re a part of the Bigcommerce platform.

9. @PrestaShop 62

PrestaShop does something interesting with their account. They use it primarily to converse with and help merchants using their system, in a customer support-type fashion. When they’re doing a post linking to content, IE; blog posts, other blogs, news, updates, etc., they’ll make a note of what the tweet is. It’s a great way to keep everything organized and separate from the customer support tweets. If you’re a merchant using the PrestaShop solution, it is highly recommended! If not, you may get annoyed by all of the customer support tweets.

10. @IR_Magazine 61

Internet Retailer, much like Econsultancy, is a heavy promoter of their own personal content, but it is amazingly good content. IR keeps up to date on everything eCommerce, and brings the best news and advice, exclusively targeted at eCommerce merchants. This account is one that I would highly recommend, not just for eCommerce merchants, but for anyone interested or involved in eCommerce. It will keep you up to date on eCommerce news, as well as give you information on their high value webinars. If Twitter isn’t enough for you, subscribe to their equally high quality print magazine as well.

11. @PracticalEcomm 60

This account is essentially nothing more than links to the Practical Ecommerce articles as they come out, but the articles are great for eCommerce merchants on any platform. Their tagline, “Insights for Online Merchants”, is dead-on when it comes to their content. If you already subscribe via RSS or receive their newsletter, then there isn’t much point in following unless you want another avenue for them to tell to you a new article is out. If you’re not big on email anymore, or feel it’s too cluttered, then following and checking their Twitter is a great way to make sure you get their content without the continual email updates

12. @EcommerceBytes 57

Ecommerce Bytes is appropriately placed near Practical Ecommerce on this list since it is also a feed that updates you about new blog posts. This blog tends to cover topics focused on Amazon® and eBay®. If these are platforms that you regularly interact with or which provide a source of sales, then I highly recommend either subscribing to the blog’s email newsletter/rss or following this Twitter for up to date eBay/Amazon news.

13. @eCommerce  57

To be perfectly honest, I have no idea who runs this Twitter account. It may very well be an automated Twitter account. Human or not, the account owner has a focus on quality, and posts the best informative articles it finds. You’ll never see a “Hey look what I’m doing” or an -insert ad here- tweet.

14. @mywifequit 56

Steve’s Twitter account focuses on promoting the “my wife quit her job” blog, and content fitted for its audience. This Twitter account is great for anyone - the articles posted apply to just about every entrepreneur, and have eCommerce-based gems every now and then. This blog/site focuses on a variety of topics but eventually leads back to two: eCommerce and entrepreneurship.

15. @3dcart 54

This account by 3dcart is one of the best when it comes to finding the best ecommerce based content around the web. The account posts an even share of it's own great content, housed on the 3dcart blog, in addition to various alternate source's content. In addition to sharing other's content they also spend the time to properly tag exactly who the post that they're sharing was by. This account is an absolute must follow for anyone working in the ecommerce industry, and especially so for those who utilize 3dcart's platform.

16. @GoogleRetail 54

While the account rarely actually puts out a tweet, it’s worth the follow. When the rare tweet from this account comes out it’s to tell you that there is a new post on the Google Shopping Blog or Google Retail Blog(retired?) or to invite you to other Google related content, including webinars. What’s so great about these posts? They’re Google research and data brought to you by the experts themselves. Trends such as when people begin searching and shopping for back to school products are, in my opinion, priceless to merchants who take advantage of information like this.

17. @GrooveCommerce 51

If you should ever RT or tweet about the GrooveCommerce blog, they'll notice and care. The majority of their links point to both their blog posts and the Hubspot blog and content. Links to their blog focus highly around eCommerce and are never low quality.

18. @CPC_Andrew 51 and @MerryWhy 49

Both of these Twitter accounts are operated by CPC Strategy contributors. Andrew and Mary take a strong stance on being regularly active on Twitter, and interacting with eCommerce platforms, providers, and brands. Follow them both for up to date eCommerce news, and to hear about their newest blog posting on the CPC Strategy Blog.

19. @mivamerchant 49

Although Miva Merchant has fewer than a thousand followers, they are one of the best when it comes to interaction. This Twitter account interacts heavily with followers and non-followers. Additionally they post a massive amount of content from other sites, all with a focus on eCommerce and sales.

20. @Roxyyo 48 + @getelastic 59

Both of these Twitters are operated by eCommerce blogger and getelastic employee Linda Bustos. @getelastic sends out tweets mentioning new articles, as well as data/stats mentioned within the new getelastic articles. This specific Twitter account tends to not interact heavily with readers. To interact with Linda, you’ll want to use her personal account, which is used mostly for personal updates, webinars and events, and sharing personal highlights.

21. @TheEcommercePro 46

This Twitter account is a great way to keep up to date on everything eCommerce - platforms, news, advice, etc. TheEcommercePro finds the best of the best and delivers it to you 24/7. This is a must follow for eCommerce news since it’s a large collection of varied sources being brought to you constantly.

Bonus: @Camrncrazy, my personal Twitter account. I try to focus on marketing, eCommerce, and startups but truly I mostly use it to connect with people.  If you ever need to get in contact with me, this is a great way to do so.

If you were not included on this list but all you share about is what’s new in eCommerce please leave your Twitter handle in the comments below so that we can expand on this list. The more the merrier!

Written by: Mitchell Abdullah

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