Want, Need, Love is what Wanelo (pronounced “wah-nee-loh,” just like its root words) stands for. The network was launched in 2012 by founder Deena Varshavskaya as an answer to what she saw as a problem: other platforms exposed customers to products without making them easy to buy. You might consider calling Wanelo social shopping rather than a social network, but whatever you call it Wanelo deserves your attention for more than one reason.
How It Works
So let’s start with the basics. What is it that makes this platform so special? What differentiates it from every other product sharing platform like Pinterest, Tumblr or even Facebook? Simple: all of the content is purchasable. Wanelo users are on the site to shop, not find inspiration or keep up with friends. They can follow their favorite stores, or other stylish users, to see which products are trending in real time. Users can even save products they like for even more benefits. Wanelo will notify the user if saved products go on sale and provide further recommendations based for similar products. Or users can browse by categories like Minimalist, Surf & Skate, or Classic to find products just their style.
But, things are a little different if you’re a merchant. First of all, Wanelo doesn’t rely on retailer participation. However, if a retailer decides to claim their store on the site, which will only benefit the merchant themselves, they will have access to numerous features that can help promote their products to followers. Claimed stores can customize their Wanelo page, promote your store, view on-site trending products and publish product stories as a way to build outfits or announce sales and contests.
Cold Hard Stats
Just in case you haven’t been fully convinced that there is huge potential for Wanelo and its growth, let’s take a look at some of the facts. In just two years Wanelo has grown to a network of 350,000 stores featuring 20 million products and resulting in 3 billion saves. And 85% of the site activity is conducted on a mobile device… talk about mobile engagement.
Plus the network seems to resonate and reach an ever mysterious demographic: the millennial woman. 90% of Wanelo users are female with 50% saturation of college-aged women. And based on AddShoppers data the average order value for a Wanelo purchase is $71.26. Not bad for a network only receiving an average 2.04% of total shares during the past year. So it’s not surprising that over 100 retailers (think Nordstrom, Sephora and Urban Outfitters) have already added a Wanelo button to their product pages. Basically, Wanelo demands retailer attention.
If you still need a reason to claim you store on this obviously growing network, here’s four:
More visibility for your products. Verified products receive preferential treatment in user feeds over non-verified ones. So, by claiming your store you’ll be able to verify your products and the rest is history.
More accurate product info for shoppers. Managing your product feed also means that the product information will be more accurate making it a more reliable purchase for users. Accurate product information will also keep your products displaying in the appropriate search results. For example, if a user searches for products in a certain price range and your product price data is wrong, you may miss out on a sale.
A free searchable catalog. Wanelo’s interface is a simple to use and easily searchable meaning customers will be able to discover your products effortlessly.
Sales push notifications. Wanelo will notify users when you put one of their saved products on sale which means more sales and less work for you.
Ready to Get Started?
If you’re finally convinced that you can no longer ignore Wanelo and its potential you are only a few quick steps to putting Wanelo to work for you.
Claim your store. Create an account, find your store and click the ‘Do you own this store? Claim it.’ link so that Wanelo can start verifying your ownership.
Create Collections. Organize and categorize your products in a meaningful way to you, your brand and your customers so that shoppers know where to look for what they want.
Add the Wanelo button. Lucky for you, AddShoppers already has the Wanelo button integrated in our Floating Share Buttons. But, you can also add an individual Wanelo save button to your product pages through your AddShoppers Dashboard.
Are you going to claim your Wanelo store?