O’Neill Clothing wanted to increase their online shop’s (OneillClothing.com) on-site social sharing. They needed a solution that would help generate more shares and revenue from social media.
O’Neill turned to AddShoppers to help increase sharing activity and measure revenue from social. With the help of Electric Pulp, their eCommerce agency, O’Neill quickly added the Social Analytics, Smart Sharing Buttons, ROI Tracking, and Social Rewards apps onto OneillClothing.com. Social Analytics enabled O’Neill to easily monitor “who” was sharing “what,” and “why.” Smart Sharing Buttons allowed O’Neill customers to easily share products with their friends across multiple social media platforms. ROI Tracking made it possible to indentify socially influenced orders and which social networks were driving sales. With Social Rewards O’Neill rewarded their customers with a 10% off coupon in return for sharing products on social media.
Before AddShoppers, Twitter was the dominant source of social revenue for O'Neill Clothing. After AddShoppers, Pinterest and Twitter account for almost the same amount of revenue. They also uncovered StumbleUpon as a viable source of revenue.
Their new sharing buttons averaged $18.76 revenue per share (i.e. a user shares then places an order) and $0.27 revenue per click on average (i.e. a user clicks on a shared link). The final ROI on the “10% off” social rewards campaign with AddShoppers was 1,535.3%.