Press Release: New social media analytics technology measures ROI for retailers
by Jon West
Charlotte, NC – February 8, 2012 — AddShoppers launches new social commerce platform that tracks the ROI of social media traffic and significantly increases product sharing, free.
Now retailers can put a dollar amount to all types of social sharing. It’s simple to identify which social networks are driving the most sales. In addition you can analyze demographics at a product level. For example, Product A might be more popular among males aged 25-34 on Twitter while Product B is shared more on Facebook by females aged 35-45.
“After setting up AddShoppers and incentivizing people to share, we are already collecting extremely valuable data, driving new social conversations, and acquiring new customers at a nominal Cost Per Acquisition. AddShoppers brings Ecommerce social media marketing to a whole new level.” – Jed Young, Internet Marketing Manager at FairwayStyles.com
During their beta, AddShoppers’ new Social Promo Callout™ technology, increased Facebook Likes, tweets, and more by 30% on average. If a retailer chooses to offer a coupon for sharing, their customers are alerted by a callout tag that displays the applicable discount next to the sharing button of choice. After a customer shares, their friends can click through to view the product and share for their own discount.
AddShoppers is integrated with some of the top eCommerce platforms out of the box, including: Magento, Shopify, Volusion, Yahoo! Stores, and Big Commerce. Only sharing sources that make sense for retail such as Wishpot, Kaboodle, and Stumbleupon are integrated. AddShoppers’ Influencer technology is powered by Klout so retailers can sort by their most influential sharers. Sharing demographics are enhanced by Rapleaf and Facebook.
AddShoppers is an open social sharing platform built for retailers. We increase sharing with our — soon to be patented — Social Promo Callouts™ and measure success with just a few snippets of code, free. Everything is eCommerce specific, even our URL shortener — http://shop.pe.
press [at] addshoppers.com