The eCommerce Shopper Journey

Know of a brand that could benefit from using AddShoppers? Join our Refer-a-Friend program and earn retargeting credit when they use our Platform!

 
 
Brand Impressions

Awareness

The Shopper Journey starts when a potential customer first hears about your brand. This could happen in a number of different ways: in conversation with a friend, seeing one of your ads, trying a product in a store, reading about your brand, or many other ways.

The first goal in the Shopper Journey is to drive awareness. AddShoppers helps drive more brand impressions via word-of-mouth and referral traffic.

  • +0.1-0.2% Sharing Buttons
  • +1-2% Trending Wall
  • +1-3% Purchase Sharing
  • +4-8% Social Rewards
  • +3-5% Refer-a-Friend
  • +7-9% Contests & Giveaways
  • +3-6% Web Retargeting
  • +5-7% Facebook Retargeting
MUVs/Clicks

Interest

The next step in your Shopper Journey is to compel potential customers to visit one of your owned properties -- a sign of interest in your products. Online, this means visiting your website or eCommerce store.

The primary goal in the Interest stage is to drive more traffic to your store. AddShoppers helps drive more shoppers to your website with customer sharing and referral-based campaigns.

  • +0.2-0.5% Sharing Buttons
  • +1-3% Purchase Sharing
  • +1-3% Social Rewards
  • +5-10% Refer-a-Friend
  • +5-7% Contests & Giveaways
  • +10-15% Web Retargeting
  • +6-8% Facebook Retargeting
Customers Identified/CRM

Consideration

In this stage, potential customers are browsing your site and conducting research for an upcoming purchase. It's your job to capture their information so you can identify who they are and display a more relevant, targeted experience as well as follow up with marketing messages geared toward conversion.

In the Consideration stage, we want to identify more of your website visitors so you can turn them into customers. AddShoppers helps capture more email addresses and other rich data that you can use to trigger personalized marketing messages.

  • +0.5-1% Sharing Buttons
  • +2-4% Social Login
  • +1-3% Social Rewards
  • +2-3% Refer-a-Friend
  • +9-12% Contests & Giveaways
  • +5-8% Behavioral Targeting
Conversion Rate/AOV

Purchase

Now your shopper has decided on the item(s) they are interested in and showing intent to purchase. However, your job isn't done yet as you must successfully navigate them through your checkout process without driving them away and abandoning their purchase.

The primary focus of the Purchase stage is conversion rates. AddShoppers increases conversions by displaying targeted, personalized offers at critical decision making moments.

  • +1-3% Social Login
  • +3-8% Trending Wall
  • +1-3% Social Rewards
  • +10-25% Behavioral Targeting
Lifetime Value

Retention

Congratulations! Your shopper has made a purchase and is now a customer. Now, you need to turn this customer into a loyal, repeat customer in order to maximize their lifetime value and turn a profit for your company.

At the Retention phase, the goal is to increase lifetime value of each of your customers. AddShoppers helps increase repeat purchases & customer lifetime value with smart, personalized offers and messages for existing customers.

  • +3-5% Social Login
  • +2-5% Social Rewards
  • +5-15% Refer-a-Friend
  • +4-7% Contests & Giveaways
  • +3-5% Web Retargeting
  • +5-9% Behavioral Targeting
  • +2-4% Facebook Retargeting
Referrals

Advocacy

Once you have loyal customers, you can now start tapping into one of the most powerful and lowest cost marketing sources: customer referrals.

To maximize the Advocacy opportunity, your main goal is to increase customer referrals. AddShoppers helps drive more customer sharing and referrals with powerful campaigns like Refer a Friend.

  • +0.5-1% Sharing Buttons
  • +2-5% Purchase Sharing
  • +5-8% Social Rewards
  • +8-10% Refer-a-Friend
  • +5-8% Contests & Giveaways