Heels.com Integrates Custom Facebook ‘Want’ Button
by Jon West on June 20, 2012 6:39 pm
After releasing the first available Facebook ‘Want’ and ‘Own’ buttons, we’ve made them even better. Now retailers can upload their own images to match the look and feel of their website. Simply login to your AddShoppers Dashboard then go to Get Apps => Sharing Buttons => Facebook and click ’Custom Want Button’ or ‘Custom Own Button’. You can set the default image, hover image, and clicked image.
Here’s a custom Want button in action on Heels.com:
If you’re not familiar with our Facebook Want and Own buttons, they are Facebook Open Graph buttons similar to the regular ‘Like’ button, but instead of ‘Liking’ a product, users can ‘Want’ products or ‘Own’ products.
They have some pretty interesting implications for retailers — it’s essentially an implied social wishlist. Wouldn’t you be interested in seeing your most wanted products? Our sharing buttons, along with our advanced social analytics layer, can reveal this data for your store.
Facebook “Want” is the Most Valuable Sharing Button
According to our latest report on The Value of Sharing Products, the Facebook Want button had the highest incremental revenue per click ($.95 vs. $.82 for “Like”), which means that it generated the most revenue per click on a ‘Wanted’ product (e.g., someone sees a ‘Wanted’ product, clicks the link, and places an order).
When someone expresses that they want a product, they influence their friends to also want that product. ’Wanting’ something is a bit stronger than ‘Liking’ something, so when someone sees a friend ‘Want’ something, they’re more likely to want it as well (and, as our report shows, go on to buy it).
Want to add a Want button to your site?
Create your free account, if you haven’t already done so, and you’ll be able to use these powerful sharing buttons and more.
First Facebook “Want” Button Released by AddShoppers
by Jon West on February 20, 2012 2:29 pm
We’re excited to announce the highly anticipated release of new Facebook integrated “Want” and “Own” buttons.
Now customers can not only “Like” products, but let others know what they “Want” and “Own.” The opportunity for insights gleaned from this data is huge for retailers and we’ll help you make the most of it.
AddShoppers is the first social sharing platform to be fully integrated with Facebook’s new Want / Own actions for their Open Graph Timeline (backstory here). Just to be clear, we were approved by Facebook to use these Open Graph actions but this is not a “partnership” with Facebook nor is it an official button released by Facebook itself. These are the first buttons of their kind for use on public websites, not shops on Facebook.
Supercharged out of the box:
- Track Wants and Owns to revenue & conversions
- Pinpoint top performing products to market on Facebook
- Reward customers who share
- Easy 5-minute installation
Just login to your merchant panel (or signup and we’ll automatically redirect you to the right page), then you just add the codes to display the buttons you want:
So what are you waiting for?