This month we hit the road to attend the 2016 edition of the 10x eCommerce Summit in sunny Orlando that was graciously hosted by ROI Revolution. ROI, also a native to North Carolina like yours truly, is a paid search management firm focused on driving results for over 250 of its eCommerce clients. As listed in the title, this event was all about how to grow your business.
Because AddShoppers and ROI are both in the business of driving eCommerce success for our clients, we have had the privilege to partner with them through the years and were excited to help sponsor the 2016 event.
Hosted at the Renaissance Orlando at SeaWorld, the conference was a two-day event that featured some great keynote speakers. The first was best-selling author Ashlee Vance, who wrote Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future. Vance shared how he was drawn to Elon because his personality resembled that of the first great tech founders and his inability to take no for an answer. Vance also admitted that working with Elon forced him to think hard and focus on what goals he needed to prioritize and work for in his life, although maybe in a less extreme way than Elon.
On the docket for day two was Paco Underhill, another international best-selling author and CEO of the behavioral research company, Envirosell. Paco's entertaining talk explained the biases that lurk in retail marketing and how not thinking globally and diversely can distract from your ability to sell. Attendees received free signed copies of his best seller Why We Buy: The Science of Shopping and had the chance at a few photo ops.
While the two main keynotes were certainly entertaining and insightful, those were not the only factors that made the Summit memorable. Networking at a Luau in SeaWorld’s Discovery Cove was certainly a highlight, along with track session talks by eCommerce executives from companies like Coca-Cola, Google, Bing, and Time Life.
We won’t give away all the juicy details; we’d have to write an e-book to do that, but if you’re interested in attending an event packed with industry knowledge that also includes an excellent collection of vendors, put the ROI Revolution Summit on your list for 2017!