AddShoppers Partners with Upshot Commerce to Build Success in Onsite Marketing

AddShoppers Partners with Upshot Commerce to Build Success in Onsite Marketing

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Allison Littlejohn                

AddShoppers Inc.


One Shared Client, Sideshow, is Exceeding Sales Expectations with Use of Social Sharing, Trending Wall, and Purchase Sharing


Charlotte, NC - AddShoppers, Inc., the fastest-growing onsite marketing platform, has enhanced its successful partnership with Upshot Commerce, developers of a comprehensive eCommerce platform with robust, enterprise-ready features.

One shared client of the two companies, Sideshow ( has had great success in integrating AddShoppers applications into their Upshot Commerce platform.  Sideshow is a specialty manufacturer of licensed and proprietary collectible products. Their development team creates original designs and intricately detailed likenesses of popular characters from highly recognized brands, such as Star Wars, Marvel, DC Comics, The Lord of the Rings, and more. Sideshow had already developed a strong customer base, however, they wanted deeper information about their customers’ interests, browsing, and purchase behavior. They also wanted to understand the value of social sharing to each network and increase sharing to drive more traffic and social sales.

Working with both Upshot and AddShoppers has proved successful and painless.  As Chris Pirrotta, Director of eCommerce for Sideshow, explained, “Both Upshot and AddShoppers have always been extremely effective in communication, providing timely and quick responses to issues.” Upshot provides “personal and intimate support from the team, with a history of responding to needs as they come up,” while getting a response from AddShoppers has been equally painless - “When you want an answer, they have it for you almost immediately.”

Over the last 16 years, working with Upshot has allowed Sideshow to craft the eCommerce platform that fit their business needs - including an affiliate program that allowed for growth internationally and a rewards program built with Sideshow customers in mind. These tools were integrated into an easy-to-use backend toolkit that allows Sideshow to manipulate their databases daily, responding to changes and trends in their market. A partnership with AddShoppers was a logical next step and has allowed Sideshow to better understand customer data and browsing behavior, allowing them to make informed marketing decisions and increase social engagement across their growing customer base.

Both companies are committed to client success, with a focus on engaging customers and growing revenue across channels.  

“AddShoppers thrives on partnering with great companies and we’re thrilled to have Upshot Commerce join our ecosystem of AddShoppers Certified eCommerce Platforms.", said Jon West, Co-Founder and CEO of AddShoppers.

"We are thrilled to be working with such enthusiastic and engaged partners," said Upshot CEO Neal Kaiser. "At Upshot, we truly value the opportunity to implement an eCommerce system that incorporates the features that our clients need to be successful. Every company has challenges unique to their situation and we relish the chance to tackle those challenges for our clients."

AddShoppers has experienced rapid growth since its founding in 2011, with the suite of applications being constantly improved upon and enhanced for eCommerce enterprise use, and the company continues to develop strategic partnerships with industry-leading platforms such as that developed by Upshot Commerce.


About AddShoppers

Over 10,000 brands have increased their online sales by plugging in the AddShoppers Onsite Commerce Marketing Platform.  The AddShoppers fully managed solution allows online merchants to tap into their existing customer base and extract more value per visitor.  AddShoppers works with leading enterprise-class clients such as Hanes, The Economist, Internet Retailer, Everlast, and NCR, among others. For more information, please visit, call 704-957-1565 or email


About Upshot Commerce

Upshot Commerce has been in business for 20 years, with hundreds of clients, millions of transactions per month, and over a billion in sales processed.  Their solutions come standard with tools to control, manage and automate inventory, order management, fulfillment and warehousing, customer information, analytics, SEO, product information, merchandising and faceted navigation, and more. Their platform integrates exceptionally well with ERPs and 3PLs and contains a rich Restful API to provide a seamless, automated workflow for enterprise clients.  Upshot Commerce is the most customizable, on-demand eCommerce software solution.  For more information, please visit, call 866-962-7462 or email