You’ve probably seen the reports showing that eCommerce sales this Black Friday topped $1 billion for the first time. Let’s take a look at how social media impacted these record-breaking numbers in online retail. With data gathered from AddShoppers’s network of over 7,000 retailers, we can report that socially-influenced shoppers had a huge impact in driving these record Black Friday revenue numbers.
|Social Network||Black Friday 2012||October 2012||Percent Increase in Conversion Rate|
On average, social traffic converted 77% higher than normal during Black Friday 2012. Going further and breaking down conversion rates by social source reveals even greater differences:
Here’s an overview of top social sources for Black Friday 2012 (check out the interactive stats here):
Stay tuned for our report on Cyber Monday and the lesser known but more lucrative Green Monday!