On Wednesday, October 1 Business Insider announced that their research service, BI Intelligence, has released a report using some of AddShoppers data as well as Shopify.
The full report provides insights on such topics as:
Social media’s role for retailers compared to other referral sources
Comparison of conversion rates, socially-generated retail sales and average order value across social networks
A special look at Facebook and the massive impact it can have on retail
Metrics that help smaller social networks remain compelling for retailers
Plus other insights regarding Facebook and Twitter updates affecting retailers
BI Intelligence notes that they used AddShoppers data to garner some of the reported content. More specifically, the announcement address the value of a Facebook share at $3.58 in eCommerce revenue, a statistic only available through AddShoppers Tracking.
To learn more about how AddShoppers can help you gain a better understanding of social networking’s impact on your sales, check out our Social Analytics and ROI Tracking Apps.
Why aren’t you measuring social revenue?