Yesterday, we released a report that detailed the impact of social media on the record-breaking Black Friday 2012. Now, we have data on social commerce conversion rates to report for Black Friday's online cousin, Cyber Monday.
Social media had a similar impact on eCommerce sales as it did for Black Friday. Overall, conversion rates of socially-influenced traffic across our network of over 7,000 retailers was 59% higher than average.
Separating conversion rates by social source reveals differences between networks:
|Social Network||Historical||Black Friday||Cyber Monday|
Here's a breakdown of social sources for Cyber Monday 2012:
Stay tuned for our next report on the lesser known Green Monday.