According to our Social Media Statistics page, people share products from eCommerce stores to Facebook and Pinterest more than any other social networking sites. As a result everyone is attempting to learn how to get traffic to their eCommerce store by using Pinterest.
By now though you've probably read 50 different articles about utilizing the “Power of Pinterest” to increase visitors/sales. Simply put; most of these articles/blogs aren't going to help you.
The reality of the situation is that you have emails to manage, orders to take, partners to work with, vendors, paying customers to bill, SEO management, and much more. You don’t have the time to spend pinning bathing suits, dresses, geeky products or homemade recipes to your Pinterest account just to attract a few ‘potential’ leads (maybe).
The other unfortunate side of these article’s suggestions is the resources they require. Most of them suggest “running amazing contests” or “producing high quality infographics”. These ideas cost money, lots of it too.
I’m going to provide you with a detailed guide to help you gain traffic from Pinterest in a repeatable method that requires $0 and 0 followers.
This method will work for more than eCommerce stores. Bloggers, artists, or anyone else who has good visual content can utilize this method.
1. Make sure your images are of good quality
You should be doing this anyway. High quality images of the products in your store is very important both to sales but also in Pinterest shares. Pinterest is all about visuals. If the image doesn't look good pinners will not pin it, repin it, or visit your site.
2. Optimize your pages/site/product descriptions
If your site isn't ready, then there is no point.
Make sure that your page titles and product descriptions are in order. Then make sure that the applied Pinterest buttons or AddShoppers’ Pinterest button is grabbing the information that you want. Just try pinning a few products to find out.
Utilize the new ‘Rich Pins’ system offered by Pinterest to get the most out of each and every pin. This will take the pins coming from your site and show even more detail such as, quantity in stock and price.
3. Create a Pinterest/Twitter Account
I assume you have done this already, but if not, don’t worry because it’s an easy process. My recommendation would be, if you don’t already have an account, to join as a business. If you already have an account, you can still do this by going to http://business.pinterest.com
4. Find boards that host relevant content.
This part is the tricky part that will take a little research. For this example I will be using “eCommerce infographics”. Create an Excel (or Google Docs) spreadsheet with three columns to keep track of everything.
- Link to board
- Board title
- # of followers.
Start with the obvious, do a Pinterest search for boards/pins that fit whatever you’re looking for.
Then do more advanced search through Google to find even more boards/users. Try this search structure: site:pinterest.com "eCommerce infographics" (replace eCommerce infographic with your search term).
5. Find the TRUE Influencers
Having a large amount of followers doesn’t mean someone is an influencer. For all you know, 70% of the large follower base is inactive, spam accounts, or won’t be interested in your content. Now, add this new column to your spreadsheet: Link to User Profile
The boards you want are ones where a good amount of the content has been repinned/liked multiple times. If you see this, then the user that controls that board is an influencer in the area you’re trying to target. Go to their user page and add them to the list.
Due to the group boards system, many people who seem to be small time users actually have access to multiple major group boards. When a board you marked has multiple pinners, as shown by the upper left corner, dig through the page a little bit and add the users who are posting to it regularly and getting multiple re-pins, to your list.
6. Ask nicely
Yes, it’s that simple. You don’t have to offer them $50 worth of products or be running some type of crazy promotion for them to pin your content. The only requirement is that your content doesn’t suck.
Go to each of the users pages that you put into your spreadsheet and find a way to contact them. Many people have linked their Twitter accounts or website to their Pinterest account. Others may put an email address or LinkedIn link in their descriptions.
Once you’ve found a way to contact them, send them a quick message asking if they’d pin your most recent related content/product to the board you marked earlier. It’s that simple... Just ask.
7. Monitor your results
You can check up on the people who said yes by just going to their most recent pins page and seeing how well your content did in terms of repins/pins.
You can check Google Analytics, or another website analytics tool to see recent traffic from: "pinterest.com".
Or if you have our social sharing buttons installed on your site then you can just look at those analytics and see how many people came from each specific pin as well as see your revenue generated from the that pinner’s efforts. Just make sure to tell your pinners to use these buttons instead of their bookmarking tool.
If someone’s pins do exceptionally well and bring you a large amount of traffic or sales, be sure to reward them. Show your gratitude for helping you drive valuable traffic to your store/site. Provide them with a credit to your store or some other non-cheapo offer. Turning them into an evangelist for your store will result in more pins without you having to ask, potential sales, and a great relationship with them.
8. REPEAT - Duh!
If you did everything properly then you should now have a nice email/contact list of valuable pinners who control your target audience. Just ask (once again: nicely!) them every now and then to repeat this process if they’re willing.
You can also repeat this process as a whole to create multiple lists of pinners who control different targets that you’re trying to market to.
Now it's your turn!
Go try this method out and report your results in the comment section below.
Written by: Mitchell Abdullah