How to Share Your Brand’s Story with Video

How to Share Your Brand’s Story with Video

Video content is the way to share your brand’s story in 2017. According to Animoto, 4x as many consumers would prefer to watch a video about a product than to read about it. Also, when looking into 2017 marketing trends, “34% of B2C marketers say pre-produced video will be critical to content marketing success.” 

Launching video content can be tricky. Videos tend to take up a chunk of valuable site space and due to autoloading, can cause the site to lag. For those reasons, brands typically avoid having video content on-site.   

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We solved the issues surrounding video content marketing by developing a way to embed video content within our Shopper Portal

Adding video content to the Shopper Portal presents shoppers with a unique immersive user experience, on desktops and mobile devices. Since 51% of all video plays are on mobile devices, Shopper Portal video content is fully functional on mobile. If you’re going to host video content, it needs to perform on multiple devices. 

Client launched their Shopper Portal complete with auto peek and video content; these portal features let the user control their site experience. After watching the product video, viewers are prompted to immediately click (or tap) a button that takes them to the subscription page. 

Since launching their Portal mid-December 2016, users who engaged with the Portal converted 260% more than users who did not. Based on this data, it is fair to claim that video content will help reduce bounce rate, increase site session duration, and assist in lifting conversion rates. 


Talk with us now and find out how the Shopper Portal can help tell your brand's story.