Increase Mobile Site Performance

Increase Mobile Site Performance

In the eCommerce marketing world, it’s not a matter of IF you have a mobile friendly site; it’s a matter of how well your mobile site PERFORMS.

With retailers experiencing 60% of their traffic coming from mobile, it is essential for your brand to have a fast, mobile-friendly site. With the holiday shopping season closing in this is especially important. 

Google has a fantastic, easy to use, evaluator that allows you to test how mobile-friendly a site is. To test any site, click here. All you have to do is plug in the website URL, and Google quickly analyzes a few things: 

  • Plugins
  • Content
  • Viewport
  • Javascript
  • CSS
  • Redirects
  • HTML
  • And Images

Once the evaluator analyzes the submitted URL, it gives you a breakdown of why that particular site is a mobile-friendly hit, or a miss, as noted by the following checklist: 

Truthfully, it was rather difficult to find sites that ranked low (below a 95/100) for mobile-friendliness, which means that eCommerce sites are doing something right.

However, the question that then arises is if many sites will still be considered mobile-friendly following Google’s mobile algorithm change affecting popups. Head to to learn more.

We tested a client's mobile site that is currently hosting our Shopper Portal to see if it showed any impact on their mobile-friendliness score.


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Our client receives a near perfect score for mobile friendliness. 

One of the factors that Google takes into consideration is if content is blocked when visitors initially land on a site page. Those intrusive tactics provide a poor UX. 

Our Shopper Portal can be seen in action at the bottom of Shoptime’s home screen.  

As we covered recently, our Shopper Portal is the sleeker, less intrusive, solution to popups. Shoptime’s shoppers can look forward to a smooth mobile holiday shopping season. 

A good question to ask is, will Google be adding the popup algorithm versus less intrusive forms into their mobile-friendliness calculator once the change takes place in 2017?  

Another aspect of Google’s mobile-friendly testing site is evaluating mobile speed. Surprisingly, this category was awful for most mobile sites evaluated. 

Google provides a checklist of items to go through to fix mobile speed, one of the items being “prioritize visible content.” So make sure you don’t have intrusive interstitials hindering mobile UX. 

  • Eliminate render-blocking JavaScript and CSS in above-the-fold content
  • Leverage browser caching
  • Enable compression
  • Minify JavaScript
  • Avoid landing page redirects
  • Reduce server response time
  • Minify CSS
  • Minify HTML
  • Optimize images
  • Prioritize visible content

As we move into 2017 we will be updating this content to reflect Google’s algorithm change and the exact impact it will have on their mobile-friendliness rankings. 

Talk with us and learn how our Shopper Portal can give your mobile site the boost it needs this holiday season.