The wait is over! We've added Instagram and Amazon as options in our Social Login Application, which already features Facebook, Twitter, Google+ and more. You can access these new options from your dashboard (shown below) for easy integration to your e-commerce site.
You might be wondering, "Why is this important?" When you consider the fact that over 25% of consumers abandon their orders when they are forced to register for an account, AddShoppers Social Login eliminates this problem. No one wants to fill out the same boring form time and again so reducing registration to a couple of clicks can be a great convenience. Many customers have one or two preferred social networks, and the more we can offer, the better chance of that functionality being used! Your registration and conversion rates will increase as a result.
Another advantage to Social Login is that you now have access to a plethora of data about your customers, including birthday, gender, age, interests, and more. This means you can merchandise your store based on the interests of your shoppers. In addition, access to the social graph allows them to connect to their friends from within your store. They can share products with their network with one click without leaving your site.
Once you have the Social Login App installed, you have the ability to streamline your workflow by tying social data into your ERP, CRM, and automated marketing systems.
Take a look at all the advantages to Social Login, and our increased reach through Instagram and Amazon, and please contact us if you are interested in a demo or have questions about adding this functionality.