Press Release: AddShoppers Partners with Tealium Tag Management Solution

Press Release: AddShoppers Partners with Tealium Tag Management Solution


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Allison Littlejohn

AddShoppers Inc.


Quick integration increases conversions and referrals from existing site traffic

Charlotte, NC - Marketers leveraging Tealium's customer data solutions are now empowered with the fully integrated AddShoppers marketing platform that boosts conversion rates, captures more customer data, increases customer referrals, drives up AOV, and more. The AddShoppers technology is compatible with any eCommerce platform, and the integration allows marketers using Tealium to launch the platform on their own site by simply turning on the AddShoppers codes.

Tealium clients can take 3 simple steps to launch a traditionally untapped channel of onsite marketing, complete with over 12 integrated Apps.  This functionality includes social login, easy to create referral marketing programs, and retargeting campaigns optimized with user behavior data, plus accurate multi-touch revenue attribution.  The AddShoppers philosophy of simple integration fits well with Tealium’s approach to real-time unified marketing solutions, in which they help brands seamlessly integrate their siloed applications and data, and drive more profitable interactions across all digital omni-channel touchpoints.  

Tealium’s open platform for tag management and data enrichment enables marketers to bring order to chaos and build better customer experiences.  Coupled with the AddShoppers social commerce applications, merchants can now access a huge amount of data for automatic campaign optimization.

Both companies are looking forward to helping clients through this partnership.

“We’re excited to announce this integration with Tealium to make it easier for merchants to pilot our platform with minimal development involvement,” says Chad Ledford, Co-Founder of AddShoppers.

“Our partner ecosystem is critical in enabling as many organizations as possible to realize the value of real-time, actionable, first party data,” said Mike Anderson, CTO of Tealium. “Integrations with platforms like AddShoppers multiply the power of our customer data solutions.”

AddShoppers has experienced rapid growth since its founding in 2011, with the suite of applications being constantly improved upon and enhanced for enterprise use.  Other features include:

  • Applications work with any platform, with minimal copy and paste integration required.

  • Prebuilt third-party integrations with email service providers like Bronto and e-Commerce platforms like Magento and Shopify

  • Asynchronous JavaScript hosted on Akamai’s Global CDN for maximum stability

  • Robust REST API for custom data integration

  • Fully managed in-house

About AddShoppers

Over 10,000 brands have increased their online sales by plugging in the AddShoppers Onsite Commerce Marketing Platform.  AddShoppers fully managed solution allows online merchants to tap into their existing customer base and extract more value per visitor.  AddShoppers works with leading enterprise-class clients such as Hanes, The Economist, Internet Retailer, Everlast, and NCR, among others. 

About Tealium

Tealium is the leader in enterprise tag management and customer data solutions that power the real-time enterprise. Tealium's customer data platform, comprised of tag management, data management, and enterprise data services, enables organizations to seamlessly connect and manage all of their marketing applications and fragmented data sources. Leveraging Tealium’s open platform, marketers can create composite 360-degree customer profiles in real time; drive more profitable and relevant omni-channel interactions; and fuel the performance of business intelligence and data warehouse projects using the richest source of first-party data available.  For more information, visit

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