You're not alone.
It doesn’t take a Google Analytics (GA) expert to understand that a powerful segment of website traffic is referral traffic. Referral traffic reports give marketing teams insight for where the bulk of their traffic is coming from and which resources need heavier engagement. So, it's important that the referring URL is valid.
Currently, GA is having a big issue with spam referral sources. Spam sites can have a negative impact on your metrics, so elimination is the best course of action to take as soon as you notice spammy URLs.
Within the past 10 days, there have been 9 detected ghost spam referrals:
Refer to the Analytics Edge blog for a full historical list of referral spam sources.
Today, March 1, 2017, we noticed in our own analytics the spam site “motherboard.vice/com” with page title “google-liar.ru.” “Ghost Referrals” are referrals added to reports by fake visits. As mentioned before, it’s important to filter these out so that your reports do not reflect incorrect, spammy data.
Follow these steps from Google’s Support blog to quickly remove the spam:
For more information on this subject, check out the Ultimate Guide to Getting Rid of All the Spam in Google Analytics.
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