After analyzing data from over 10,000 merchants, 1.69 billion page views, and 304 million unique shoppers for 2014, we have some amazing insights in what social was throughout 2014. From order values to the most shared product category on Tumblr, we have it all. Keep reading to see some of the highlights or just go straight to the source here.
Some 2014 Highlights
What is a share worth?
Across all networks the average share worth was $2.56, but Email and Google+ were way above that with $12.41 and $5.62 per share respectively. It is important to note that certain product categories are more inherently social than others and these numbers didn't take category into consideration.
Which platforms are the most popular?
Not surprisingly, Facebook accounts for a whopping 73.68% of all shares. Twitter holds a very distant second place with 10.10% of shares. Facebook has a varied user group that crosses many demographics which could explain why it gets so many shares.
Which store types are the most popular?
Apparel & Clothing holds the crown here as the most shared product category with Entertainment & Media coming in second. There are a lot of factors that can contribute to this, but like we said before, some store types are just naturally more social. I don't know about you, but I would definitely rather share clothing than Band-Aids.
Want to know more? Check out the full 2014 Social Commerce Breakdown here.