How the Internet Retailer Top 1,000 Maximize Revenue Per Visitor

How the Internet Retailer Top 1,000 Maximize Revenue Per Visitor
How the Internet Retailer Top 1,000 Maximize Revenue Per Visitor

Looking to drive eCommerce growth but don't know exactly where to focus?

You encounter countless marketing tools that promise to make you more money every single day. Everywhere you turn, there's a new platform that promises to plug into your website and double your conversions overnight.

Go Beyond Automated Customer Service

Go Beyond Automated Customer Service
Go Beyond Automated Customer Service

Nothing is worse than needing help and getting an automated system with no discernible way way out. “Operator.” “Representative.” “I hate you.” Nothing. Think about how irritating it is when all you’re looking for is a little help and you have to jump through hoops to get it. While you may wish this upon your worst enemy, you most certainly would not want any of your clients to experience this when they’re interacting with your brand. The goal should be for every one of your clients to feel as though they’re your ONLY client. The advent of various amazing CSM software platforms may allow you to “scale” a lot of your client success tasks - but how do you achieve scale and also keep it from feeling robotic to your clients? How can you “humanize” your customer service experience? It’s one of the great questions of the 21st century. Hyperbole? Maybe. But for Client Success teams this is everything.

Buyable Pins: The Next Evolution of Social Commerce

Buyable Pins: The Next Evolution of Social Commerce
Buyable Pins: The Next Evolution of Social Commerce

The roll-out seems modest at first: Pinterest announced that visitors will be able to buy directly onsite through the use of “Buyable Pins”.   There are also limitations: users must be on an IPad or IPhone, and only merchants on the Shopify or Demandware e-commerce platforms qualify to sell through Pinterest (along with a few major retailers piloting the program such as Macy’s, Neiman Marcus and Nordstrom’s). Even as a pilot program, however, buyable pins represent a big evolution in social commerce.   Why?  Because merchants will now have an entirely new sales platform to sell-through, covering their off-site presence as well as their on-site channel. The big blue pin is not the first effort at monetizing social media, but it is the most talked-about development in awhile.

Content Driven Commerce

Content Driven Commerce
Content Driven Commerce

Every single day merchants are fighting the constant battle of building a meaningful brand, while selling their products.  The battlefield changes, the strategies and tactics change, but the real struggle remains the same … How do you build lasting relationships with consumers in an ever-changing digital world?  Communication cycles are getting faster, the consumption of information is speeding up, but we're still left with the challenge of keeping customer relationships in tact.  

Press Release: AddShoppers Becomes Demandware LINK Partner with Certified Integration


Press Release:  AddShoppers Becomes Demandware LINK Partner with Certified Integration

Press Release:  AddShoppers Becomes Demandware LINK Partner with Certified Integration


AddShoppers, Inc., the fastest-growing onsite marketing platform, today announced the AddShoppers suite of applications is fully integrated into the  Demandware Commerce Cloud, the industry-leading enterprise cloud commerce solution from Demandware, Inc. AddShoppers’ LINK cartridge allows Demandware merchants to launch the AddShoppers platform, including the Social Login, Smart Sharing Buttons, and Behavioral Targeting campaigns, through just a few snippets of code. AddShoppers' platform has been proven at scale to boost conversion rates, capture more customer data, increase customer referrals, drive up average order value, and more.

I Got A Bad Review! Seven Rules for Responding to Negative Feedback, Featuring John Lawson

I Got A Bad Review!  Seven Rules for Responding to Negative Feedback, Featuring John Lawson
I Got A Bad Review!  Seven Rules for Responding to Negative Feedback, Featuring John Lawson

It happens to the best of us.   You work hard everyday to keep your customers or clients happy.   You have policies in place, your employees are trained, and you have good working relationships with your suppliers.   Despite all of this, some orders go disastrously wrong..and you do everything you can to fix it, but your customer is still peeved.   Or it could be that you are trying to simply follow a fair policy, like a return or cancellation, but the customer wants more than you are prepared to give.   Whatever the origination of the problem, the result is predictable…a bad review.