4 Stupid Mistakes You Should Avoid in Social Media

4 Stupid Mistakes You Should Avoid in Social Media
4 Stupid Mistakes You Should Avoid in Social Media

The digital marketing world has reached the stage where integrating a social media network for your business is no longer optional. It has evolved from something that was “nice to have” to a business necessity. Savvy marketers recognize this global impact of social media and its power to establish online presence, engage potential customers, and build influence.

7 Ways to Re-Think Your Work Commute

7 Ways to Re-Think Your Work Commute
7 Ways to Re-Think Your Work Commute

We all have the same goal when it comes to going to work: get there on time. There’s so much happening in the morning that the commute to work can be the most stressful part of your morning. In fact, depending on distance and your type of commute, most people will feel significant stress or anxiety over their daily work commute, whether it’s early in the morning or coming home for dinner time.

8 Brain Foods to Fuel Your Day

8 Brain Foods to Fuel Your Day
8 Brain Foods to Fuel Your Day

With summer right around the corner, I know many of you (myself included) are trying to eat healthier. It’s a difficult thing to do, especially with a full-time job. But when you’re running your own business, it can feel almost impossible. Whether your reasons are weight loss or just feeling better, I know getting motivated can be difficult...

5 Easy Steps to Shareable Product Pages

5 Easy Steps to Shareable Product Pages
5 Easy Steps to Shareable Product Pages

The human desire to share discoveries and emotional experiences dates back for millennia -- social eCommerce is just the most recent expression of this timeless drive. Today I want to change that by offering some practical tips about how to make your product pages more appealing to shoppers, and thus more shareable.

AddShoppers Spotlighted at SEVC

AddShoppers Spotlighted at SEVC
AddShoppers Spotlighted at SEVC

Last week AddShoppers was spotlighted at the Southeast Venture Conference (SEVC) among a few other Charlotte area startups. The presentation was short, only about 8 minutes, but put AddShoppers in front of numerous venture capitalists interested in investment opportunities. But, the conference wasn't just an opportunity for AddShoppers, but the city as a whole. Read more about the conference here.

Motivational Monday: 20 Brands That Are Killing the Instagram Game

Motivational Monday: 20 Brands That Are Killing the Instagram Game
Motivational Monday: 20 Brands That Are Killing the Instagram Game

We’ve given you some tips on how to use Instagram to increase brand awareness in the past, now see some examples for yourself. Check out this list of brands on Instagram you should be following to see those practices in action. Scroll through and see how these top businesses use the social media channel to their advantage by marketing their brand with creativity and style.

The Main E-vent is Coming: IRCE

The Main E-vent is Coming: IRCE
The Main E-vent is Coming: IRCE

Internet Retailer Conference & Exhibition (IRCE for short) promotes itself as the place where 'trailblazers of e-commerce come together' and even boasts that it is the world's largest eCommerce event. So if that's not reason enough to go then I don't know what is. 

Partner Spotlight: Shopify+

Partner Spotlight: Shopify+
Partner Spotlight: Shopify+

Shopify, a Canadian start-up and one of Addshoppers’ partners, is a solution to help build your eCommerce online store. Last month, they launched Shopify+ as the company began expanding to bigger clients resulting in a need to adapt to bigger demands. While their standard platform has amazing tools for eCommerce businesses of all sizes, Shopify+ is definitely worth checking out. It’s the newer, bigger, and more impressive tool. Check out some of the features and benefits compared below.

Motivational Monday: 8 Business Documentaries Now Streaming on Netflix

Motivational Monday: 8 Business Documentaries Now Streaming on Netflix
Motivational Monday: 8 Business Documentaries Now Streaming on Netflix

It’s a rainy Monday morning here in Charlotte which means there’s nothing I want more than to curl up in a blanket and binge watch Netflix all day. But work is calling so here’s a compromise: A list of documentaries that you can stream instantly on Netflix! These documentaries are inspirational and insightful when it comes to starting a business or finding success. Cheack out our top 8 below!

#TBT: Gartner Cites AddShoppers Data

#TBT: Gartner Cites AddShoppers Data
#TBT: Gartner Cites AddShoppers Data

Its been a full year since our Social Commerce Breakdown was referenced in this report by Gartner, which demonstrates how social behavior evolves into social commerce. Specifically, the site reports on our 2013 research that a Facebook like is worth $1.41, whereas a share is valued at $3.58 (a factor of 2.53) and has a 134% higher conversion rate. Compare this to our 2014 Social Commerce Breakdown which highlights that the worth of a share was 3.4x more than a Like and the share conversion was 5.44x more than a Like. In just a year, then, the relative value of a share has significantly increased.