On Tuesday, Pinterest announced new onsite analytics now available for business account users. The new tool will phase out an older and more rudimentary analytics platform that Pinterest has had until now. With the introduction of deeper analytics, Pinterest hopes businesses will have a better understanding about their presence which may result in better content for the site. And while the information gathered may be useful to wider markets, it was developed for small to medium sized businesses and marketers to optimize their own activity, meaning advertising is not the primary objective of the new tool.
Consumers trust their friends more than brands, so it’s no surprise research shows peer-to-peer recommendations are more powerful than business-to-customer (B2C) relations. This is called Referral Marketing and if you aren’t taking advantage of it, you are missing a huge opportunity to boost sales and gain more customers.
Need more convincing? By implementing a referral campaign, virtual storage site Dropbox grew their userbase 40 times in just 15 months without spending a single dime on extra advertising. But, it didn’t stop there. 35% of Dropbox’s daily signups are from referrals.
The AddShoppers Discovery Wall app makes it easy for you to share with your customers products that are trending in real time. It can be a useful tool on your site to increase customer time on your site and boost their average order value. But, don’t be limited to just adding the app to your site. It can do so much more. Here are a few ideas to increase the reach of your Discovery Wall.
Bitcoin, a software-based online payment system, came on the scene in 2009. Though it’s been around for a few years now, people are only now starting to pay attention to what this digital currency could mean for our economic future. People really started to pay attention earlier this year when major eCommerce companies like Overstock.com, OKCupid, Reddit and Zynga began accepting bitcoin as a form of payment from their customers.
So, bitcoin is getting more attention, but what does that mean for eCommerce merchants? Should you start accepting this as payment? How does the system work? And what exactly is bitcoin anyway?
Facebook is making some design changes and that means changes for your retargeting ads. Starting on September 1, ads displayed in the right-hand column will be resized in order for them to be more visually consistent with ads seen on users’ desktop News Feed. Want to talk to a retargeting expert? Click here to schedule a demo.
Once heavy-hitter Facebook is dwindling in relevance, leaving room for Instagram to assert itself as a top contender for social sharing sites. With an audience of 100 million active users uploading over 40 million pictures a day, Instagram has great potential for a brand to drive awareness. Instagram is more than just a hub of dinner plate pictures and cats looking grumpy – it’s a powerful tool. Not to mention, one that can drive sales.
Over the years, social networks such as Facebook and Twitter have garnered huge audiences with the ability to monetize the traffic via advertising. Facebook, in particular, started gathering user-entered profile data in order to power algorithms that deliver carefully targeted content to each unique consumer. The algorithm, and data gathering that drives it, has resulted in complaints and controversy. However, users have become accustomed to the idea and more importantly, it works. Retailers have benefited from Facebook’s targeted ad campaigns, but now look to take marketing one step further by implementing the “Buy Now” button.
We recently partnered up with ecomdash, Shopify and endicia to put together a contest and provide one lucky winner with an incredible eCommerce opportunity! The contest is open now and will run until August 31st.
The winner will receive access to the software provided by all four companies participating in the contest. That’s up to $1,800 in value! The software will be provided via a 6 month prescription to each company:
Ecomdash - Manage and automate your inventory, sales orders, and shipping needs across multiple sales channels
Endicia - Quickly select postage options to ship your product via USPS
Shopify - Easily setup a DIY eCommerce website to sell directly to your customers
AddShoppers - Start increasing your revenue by enhancing your online store with smart sharing buttons, social rewards and more.
How to Enter & Other Details
The contest is open to both established and new eCommerce merchants. You can enter by posting why you want to start an eCommerce business and leave the corporate world behind with an image to the ecomdash Facebook wall. Other details, like winner selection and conditions, can be found on the ecomdash contest announcement.
Good luck to all who enter!
In just over a decade e-commerce has redefined the way consumers shop. We are still seeing brick-and-mortar store after store go out of business as the tendency to shop online increases every day. Most of those stores going out of business underestimated the power of e-commerce when the trend began to reveal itself and didn’t realize their mistake until it was too late. Well, trends are changing again. Don’t be the company that minimizes the power of mobile commerce.