Google AdSense Is Making Changes

Google AdSense Is Making Changes
Google AdSense Is Making Changes

Google is rolling out a new feature for their already popular AdSense product. Meet AdSense for Shopping (AFSh). The new feature is aimed at retailers and commerce-focused sites, serving three purposes:

  1. Monetize Traffic. This includes mobile traffic too! And it will help to monetize any non-converting traffic on your site. You earn revenue based on the performance of ads on your site (read: clickthroughs).
  2. Enhance User Experience. The Product Listing Ads (PLAs) that are put on-site will be rich and contextually relevant to the customer search.
  3. Expand Product Offerings. With over 1 billion products on AdSense, those site implementing AFSh will be able to help users find what they’re looking for and keep them coming back to their site.

Look Out, World! Entrepreneur Magazine Selects AddShoppers for Top 30 Startups to Watch

Look Out, World! Entrepreneur Magazine Selects AddShoppers for Top 30 Startups to Watch
Look Out, World! Entrepreneur Magazine Selects AddShoppers for Top 30 Startups to Watch

Entrepreneur Magazine named AddShoppers one of the Top 30 Startups to Watch on Monday, September 15. Originally chosen as one of Empact's -- a Princeton-based company providing education and networking opportunities to young entrepreneurs -- annual list of 100 startups headed by entrepreneurs under 35, AddShoppers is thrilled to have made the Top 30 in the eyes of Entrepreneur Magazine as well. 

3rd Party Rapid Checkout Options to Increase Conversions

3rd Party Rapid Checkout Options to Increase Conversions
3rd Party Rapid Checkout Options to Increase Conversions

It seems like every time you go to checkout online there is a new payment option. If you’ve shopped recently, you may have noticed a few of the newer options available to consumers: PayPal Credit, Visa Checkout and Stripe. These newer rollouts offer speedier checkout which is good for customers and merchants. So, let’s take a look at how these services differ and what makes them beneficial.

New Insights on Your Pinterest Audience Performance

New Insights on Your Pinterest Audience Performance
New Insights on Your Pinterest Audience Performance

On Tuesday, Pinterest announced new onsite analytics now available for business account users. The new tool will phase out an older and more rudimentary analytics platform that Pinterest has had until now. With the introduction of deeper analytics, Pinterest hopes businesses will have a better understanding about their presence which may result in better content for the site. And while the information gathered may be useful to wider markets, it was developed for small to medium sized businesses and marketers to optimize their own activity, meaning advertising is not the primary objective of the new tool.

Building an Effective Refer-a-Friend Campaign (case study backed)

Building an Effective Refer-a-Friend Campaign (case study backed)
Building an Effective Refer-a-Friend Campaign (case study backed)

Consumers trust their friends more than brands, so it’s no surprise research shows peer-to-peer recommendations are more powerful than business-to-customer (B2C) relations. This is called Referral Marketing and if you aren’t taking advantage of it, you are missing a huge opportunity to boost sales and gain more customers.

Need more convincing? By implementing a referral campaign, virtual storage site Dropbox grew their userbase 40 times in just 15 months without spending a single dime on extra advertising. But, it didn’t stop there. 35% of Dropbox’s daily signups are from referrals.

Putting Your Discovery Wall to Work

Putting Your Discovery Wall to Work
Putting Your Discovery Wall to Work

The AddShoppers Discovery Wall app makes it easy for you to share with your customers products that are trending in real time. It can be a useful tool on your site to increase customer time on your site and boost their average order value. But, don’t be limited to just adding the app to your site. It can do so much more. Here are a few ideas to increase the reach of your Discovery Wall.

Bitcoin: What is it? And should you accept it?

Bitcoin: What is it? And should you accept it?
Bitcoin: What is it? And should you accept it?

Bitcoin, a software-based online payment system, came on the scene in 2009. Though it’s been around for a few years now, people are only now starting to pay attention to what this digital currency could mean for our economic future. People really started to pay attention earlier this year when major eCommerce companies like Overstock.com, OKCupid, Reddit and Zynga began accepting bitcoin as a form of payment from their customers.

So, bitcoin is getting more attention, but what does that mean for eCommerce merchants? Should you start accepting this as payment? How does the system work? And what exactly is bitcoin anyway?

Have you updated your Facebook Retargeting ads yet

Have you updated your Facebook Retargeting ads yet
Have you updated your Facebook Retargeting ads yet

Facebook is making some design changes and that means changes for your retargeting ads. Starting on September 1, ads displayed in the right-hand column will be resized in order for them to be more visually consistent with ads seen on users’ desktop News Feed.  Want to talk to a retargeting expert?  Click here to schedule a demo.

Instagram: 4 Tips to Increase Brand Awareness

Instagram: 4 Tips to Increase Brand Awareness
Instagram: 4 Tips to Increase Brand Awareness

Once heavy-hitter Facebook is dwindling in relevance, leaving room for Instagram to assert itself as a top contender for social sharing sites. With an audience of 100 million active users uploading over 40 million pictures a day, Instagram has great potential for a brand to drive awareness. Instagram is more than just a hub of dinner plate pictures and cats looking grumpy – it’s a powerful tool. Not to mention, one that can drive sales.

Facebook and Twitter are integrating "Buy Now" buttons, why?

Facebook and Twitter are integrating "Buy Now" buttons, why?
Facebook and Twitter are integrating "Buy Now" buttons, why?

Over the years, social networks such as Facebook and Twitter have garnered huge audiences with the ability to monetize the traffic via advertising. Facebook, in particular, started gathering user-entered profile data in order to power algorithms that deliver carefully targeted content to each unique consumer. The algorithm, and data gathering that drives it, has resulted in complaints and controversy. However, users have become accustomed to the idea and more importantly, it works. Retailers have benefited from Facebook’s targeted ad campaigns, but now look to take marketing one step further by implementing the “Buy Now” button.