Google is rolling out a new feature for their already popular AdSense product. Meet AdSense for Shopping (AFSh). The new feature is aimed at retailers and commerce-focused sites, serving three purposes:
- Monetize Traffic. This includes mobile traffic too! And it will help to monetize any non-converting traffic on your site. You earn revenue based on the performance of ads on your site (read: clickthroughs).
- Enhance User Experience. The Product Listing Ads (PLAs) that are put on-site will be rich and contextually relevant to the customer search.
- Expand Product Offerings. With over 1 billion products on AdSense, those site implementing AFSh will be able to help users find what they’re looking for and keep them coming back to their site.