AddShoppers Spotlighted at SEVC

AddShoppers Spotlighted at SEVC
AddShoppers Spotlighted at SEVC

Last week AddShoppers was spotlighted at the Southeast Venture Conference (SEVC) among a few other Charlotte area startups. The presentation was short, only about 8 minutes, but put AddShoppers in front of numerous venture capitalists interested in investment opportunities. But, the conference wasn't just an opportunity for AddShoppers, but the city as a whole. Read more about the conference here.

Motivational Monday: 20 Brands That Are Killing the Instagram Game

Motivational Monday: 20 Brands That Are Killing the Instagram Game
Motivational Monday: 20 Brands That Are Killing the Instagram Game

We’ve given you some tips on how to use Instagram to increase brand awareness in the past, now see some examples for yourself. Check out this list of brands on Instagram you should be following to see those practices in action. Scroll through and see how these top businesses use the social media channel to their advantage by marketing their brand with creativity and style.

The Main E-vent is Coming: IRCE

The Main E-vent is Coming: IRCE
The Main E-vent is Coming: IRCE

Internet Retailer Conference & Exhibition (IRCE for short) promotes itself as the place where 'trailblazers of e-commerce come together' and even boasts that it is the world's largest eCommerce event. So if that's not reason enough to go then I don't know what is. 

Partner Spotlight: Shopify+

Partner Spotlight: Shopify+
Partner Spotlight: Shopify+

Shopify, a Canadian start-up and one of Addshoppers’ partners, is a solution to help build your eCommerce online store. Last month, they launched Shopify+ as the company began expanding to bigger clients resulting in a need to adapt to bigger demands. While their standard platform has amazing tools for eCommerce businesses of all sizes, Shopify+ is definitely worth checking out. It’s the newer, bigger, and more impressive tool. Check out some of the features and benefits compared below.

Motivational Monday: 8 Business Documentaries Now Streaming on Netflix

Motivational Monday: 8 Business Documentaries Now Streaming on Netflix
Motivational Monday: 8 Business Documentaries Now Streaming on Netflix

It’s a rainy Monday morning here in Charlotte which means there’s nothing I want more than to curl up in a blanket and binge watch Netflix all day. But work is calling so here’s a compromise: A list of documentaries that you can stream instantly on Netflix! These documentaries are inspirational and insightful when it comes to starting a business or finding success. Cheack out our top 8 below!

#TBT: Gartner Cites AddShoppers Data

#TBT: Gartner Cites AddShoppers Data
#TBT: Gartner Cites AddShoppers Data

Its been a full year since our Social Commerce Breakdown was referenced in this report by Gartner, which demonstrates how social behavior evolves into social commerce. Specifically, the site reports on our 2013 research that a Facebook like is worth $1.41, whereas a share is valued at $3.58 (a factor of 2.53) and has a 134% higher conversion rate. Compare this to our 2014 Social Commerce Breakdown which highlights that the worth of a share was 3.4x more than a Like and the share conversion was 5.44x more than a Like. In just a year, then, the relative value of a share has significantly increased. 

Motivational Monday: 6 Entrepreneurial Infographics to Jumpstart the Week

Motivational Monday: 6 Entrepreneurial Infographics to Jumpstart the Week
Motivational Monday: 6 Entrepreneurial Infographics to Jumpstart the Week

The end of a weekend can end on a sad note, but these inspirational infographics will have you feeling pumped and hopeful this Monday! Statistics can be very inspirational and informational when you do your research. I have compiled a list of six infographics that are relatable and helpful in starting a new business and entrepreneurship.

AddShoppers's Tamar Weinberg Meets Up in New York

AddShoppers's Tamar Weinberg Meets Up in New York
AddShoppers's Tamar Weinberg Meets Up in New York

AddShoppers's newest Director of Business based out of the New York Office, Tamar Weinberg, gave a talk last month for the New York eCommerce Meetup that meets monthly at Hara Partners’ Midtown office. The talk, entitled “The New Emergence of Social Media Marketing and Customer Empowerment,” addresses the metamorphosis of social media marketing in the video below.

Add to Cart Buttons: A 7 Year Analysis

Add to Cart Buttons: A 7 Year Analysis
Add to Cart Buttons: A 7 Year Analysis

In 2007 GetElastic published an article titled “107 Add to Cart Buttons of the Top Online Retailers” which featured 111 (107 apparently sounded better for the title) add to cart buttons from top retailers. The article catalogs what top retailers are doing with their most important call to action buttons. Fast forward 7 years and it’s time to take a second look at these top retailers, where they are, and how the industry, market, and comparison tests have reshaped and reworded their calls to action.

Motivational Monday: 5 TED Talks with the Ingredients for Success

Motivational Monday: 5 TED Talks with the Ingredients for Success
Motivational Monday: 5 TED Talks with the Ingredients for Success

If you’re anything like me, you binge watch so many TED Talks during the day that it makes your Netflix binging look like child’s play. If you’re unfamiliar with TED Talks, here’s a little background information: TED, which stands for Technology, Entertainment and Design, is a set of organized conferences all over the world that’s run by a private organization called the Sapling Foundation, that’s been active since 1984. Their foundation is based on conversing and spreading academic, cultural and scientific ideas and topics relevant to society at the time. Their motto is, “Ideas worth spreading.”