#TBT: Gartner Cites AddShoppers Data

#TBT: Gartner Cites AddShoppers Data
#TBT: Gartner Cites AddShoppers Data

Its been a full year since our Social Commerce Breakdown was referenced in this report by Gartner, which demonstrates how social behavior evolves into social commerce. Specifically, the site reports on our 2013 research that a Facebook like is worth $1.41, whereas a share is valued at $3.58 (a factor of 2.53) and has a 134% higher conversion rate. Compare this to our 2014 Social Commerce Breakdown which highlights that the worth of a share was 3.4x more than a Like and the share conversion was 5.44x more than a Like. In just a year, then, the relative value of a share has significantly increased. 

Motivational Monday: 6 Entrepreneurial Infographics to Jumpstart the Week

Motivational Monday: 6 Entrepreneurial Infographics to Jumpstart the Week
Motivational Monday: 6 Entrepreneurial Infographics to Jumpstart the Week

The end of a weekend can end on a sad note, but these inspirational infographics will have you feeling pumped and hopeful this Monday! Statistics can be very inspirational and informational when you do your research. I have compiled a list of six infographics that are relatable and helpful in starting a new business and entrepreneurship.

AddShoppers's Tamar Weinberg Meets Up in New York

AddShoppers's Tamar Weinberg Meets Up in New York
AddShoppers's Tamar Weinberg Meets Up in New York

AddShoppers's newest Director of Business based out of the New York Office, Tamar Weinberg, gave a talk last month for the New York eCommerce Meetup that meets monthly at Hara Partners’ Midtown office. The talk, entitled “The New Emergence of Social Media Marketing and Customer Empowerment,” addresses the metamorphosis of social media marketing in the video below.

Add to Cart Buttons: A 7 Year Analysis

Add to Cart Buttons: A 7 Year Analysis
Add to Cart Buttons: A 7 Year Analysis

In 2007 GetElastic published an article titled “107 Add to Cart Buttons of the Top Online Retailers” which featured 111 (107 apparently sounded better for the title) add to cart buttons from top retailers. The article catalogs what top retailers are doing with their most important call to action buttons. Fast forward 7 years and it’s time to take a second look at these top retailers, where they are, and how the industry, market, and comparison tests have reshaped and reworded their calls to action.

Motivational Monday: 5 TED Talks with the Ingredients for Success

Motivational Monday: 5 TED Talks with the Ingredients for Success
Motivational Monday: 5 TED Talks with the Ingredients for Success

If you’re anything like me, you binge watch so many TED Talks during the day that it makes your Netflix binging look like child’s play. If you’re unfamiliar with TED Talks, here’s a little background information: TED, which stands for Technology, Entertainment and Design, is a set of organized conferences all over the world that’s run by a private organization called the Sapling Foundation, that’s been active since 1984. Their foundation is based on conversing and spreading academic, cultural and scientific ideas and topics relevant to society at the time. Their motto is, “Ideas worth spreading.”

2014 Social Commerce Breakdown Grabs Attention

2014 Social Commerce Breakdown Grabs Attention
2014 Social Commerce Breakdown Grabs Attention

It was a good day at AddShopper HQ yesterday. Not one, but two online media outlets published articles about the 2014 Social Commerce Breakdown! Both reports focused on the importance of the breakdown and just how much social media can influence eCommerce customers. The media outlets? Internet Retailer and Marketing Land

The 2014 Social Commerce Breakdown

The 2014 Social Commerce Breakdown
The 2014 Social Commerce Breakdown

After analyzing data from over 10,000 merchants, 1.69 billion page views and 304 million unique shoppers for 2014, we have some amazing insights in what social was throughout 2014. From order values to the most shared product category on Tumblr, we have it all. Keep reading to see some of the highlights or just go straight to the source here.

Motivational Monday: 5 Financial Tools for Startup Businesses

Motivational Monday: 5 Financial Tools for Startup Businesses
Motivational Monday: 5 Financial Tools for Startup Businesses

Keeping close track of finances is important for any business, but it's especially important for startups when every penny is vital. While startup companies might not have a ton of resources to pay for fancy accounting services, there are many great free or budget-friendly online tools that they can rely on. Many of these resources not only help startups keep tabs on things like payroll, invoicing and taxes, but also teach them more about accounting in the process. Check out these five excellent account resources for young businesses so you can take advantage.