Occupy eStreet to Win Free eCommerce Software

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We recently partnered up with ecomdash, Shopify and endicia to put together a contest and provide one lucky winner with an incredible eCommerce opportunity! The contest is open now and will run until August 31st.

The Prize

The winner will receive access to the software provided by all four companies participating in the contest. That’s up to $1,800 in value! The software will be provided via a 6 month prescription to each company:

  • Ecomdash - Manage and automate your inventory, sales orders, and shipping needs across multiple sales channels

  • Endicia - Quickly select postage options to ship your product via USPS

  • Shopify - Easily setup a DIY eCommerce website to sell directly to your customers

  • AddShoppers - Start increasing your revenue by enhancing your online store with smart sharing buttons, social rewards and more.

How to Enter & Other Details

The contest is open to both established and new eCommerce merchants. You can enter by posting why you want to start an eCommerce business and leave the corporate world behind with an image to the ecomdash Facebook wall. Other details, like winner selection and conditions, can be found on the ecomdash contest announcement.

Good luck to all who enter!

Mobile Consumer Trends and Email Marketing

Mobile Consumer Trends and Email Marketing
Mobile Consumer Trends and Email Marketing

In just over a decade e-commerce has redefined the way consumers shop. We are still seeing brick-and-mortar store after store go out of business as the tendency to shop online increases every day. Most of those stores going out of business underestimated the power of e-commerce when the trend began to reveal itself and didn’t realize their mistake until it was too late. Well, trends are changing again. Don’t be the company that minimizes the power of mobile commerce.

3 Ways Shipping Costs Impact Cart Abandonment

3 Ways Shipping Costs Impact Cart Abandonment
3 Ways Shipping Costs Impact Cart Abandonment

When you shop in a physical store you expect to pay the price displayed on the tag (plus taxes of course!). But, what if when you got to the register to checkout you were hit with an additional unexpected fee? You’d be frustrated, right? You’d probably even decide not to make the purchase at all. This is exactly what happens to people shopping on your website. What’s the culprit? Shipping charges.

[Press Release] AddShoppers Acquires New York Tech Startup Sociaby

New York, New York (PRWEB) July 09, 2014

AddShoppers, the premier social marketing and analytics platform for eCommerce companies, today announced that it has entered an agreement to acquire Sociaby, a platform provider for social sharing and customer rewards. AddShoppers’ software is used by thousands of online merchants worldwide, including household brands like the Economist, St. Jude Children’s Research Hospital, Everlast, and O’Neill Clothing.

“We’re focused on creating the best social marketing platform in the world and getting it in the hands of as many clients as possible. The Sociaby acquisition bolsters the former and accelerates the latter,” commented Jon West, co-founder and CEO of AddShoppers.

Sociaby founder and CEO Ammon Brown said, “We could not be more pleased with our acquisition by AddShoppers. As the market leader in our space they are extremely well positioned to serve our clients' needs.”

Sociaby was founded in November 2012 and has offices in New York City. AddShoppers was founded in 2011 and has offices in Charlotte and New York City. Terms of the deal were not disclosed.

13 Of The Best Magento Connect Extensions For Your Store

13 Of The Best Magento Connect Extensions For Your Store
13 Of The Best Magento Connect Extensions For Your Store

If you’re using Magento as your ecommerce platform, as hundreds of thousands of others are. You’re probably aware by now that its basic setup doesn’t suit 100% of your needs. Nor should it, it's a platform, not an entire business in a box. You’ll need to search the web and the Magento Connect store and choose your own email management, currency/shipping conversions, automation tools, better caching systems, social marketing tools, conversion optimizers, and much more.

Sounds like a lot of work, doesn’t it.

I want to make it easier and provide you with a quick list of the 13 best extensions for your store to help reduce that setup time or possibly, discover something new for your current store. (These plugins are listed in no particular order)

Boosting Onsite Social Marketing: How To Optimize Social Buttons

Boosting Onsite Social Marketing: How To Optimize Social Buttons
Boosting Onsite Social Marketing: How To Optimize Social Buttons

I see too many cases where a site owners knows that they can leverage social media platforms to bring traffic to their site but their onsite social buttons strategy is ‘set it and forget it’, never going back to optimize them for a better result. With the overall social media user count rising constantly and everyone sharing the great things they find on the web with their friends and networks, it’s increasingly important that you’re making the most of that attention.

While having the buttons in general is step one you also want them to; Get clicked on, people completing the share, and that social share driving new visitors/potential customers to your site  IE: CONVERTING

2015 eCommerce Trends: What You Should Expect

2015 eCommerce Trends: What You Should Expect
2015 eCommerce Trends: What You Should Expect

Nothing changes quite like the digital world, and if you have a business that relies on eCommerce then you are well aware of it’s runaway train-like pace. If you intend on remaining relevant in the business world, you’ll need to stay ahead of the changes or at least keep pace. So what is coming down the way next year and how will it affect your business?

11 Ways To Generate New Customers From Twitter

11 Ways To Generate New Customers From Twitter
11 Ways To Generate New Customers From Twitter

Since its launch in 2006, Twitter has managed to build up a base of 255 million users interacting with one another. This audience is constantly conversing about, sharing, and promoting the brands and products they love. Inevitably this leads people to discover new products that fit their interests. This desire is what creates the multi-billion dollar value that Twitter brings to our modern society.

Facebook Call-to-Action Buttons: How To Use and Optimize

Facebook Call-to-Action Buttons: How To Use and Optimize
Facebook Call-to-Action Buttons: How To Use and Optimize

In this post we’ll focus on Facebook posts (free and paid) and how to apply the Call to Action buttons and then how to optimize the posts for the best potential result when you’re boosting posts to a desired audience. We’ll also discuss other’s results so far in testing out these Call to Action buttons and what we can learn from them.

How To Use Social Media To Sell: 43 experts give 75 tips (Part 3 of 3)

How To Use Social Media To Sell: 43 experts give 75 tips (Part 3 of 3)
How To Use Social Media To Sell: 43 experts give 75 tips (Part 3 of 3)

We asked experts from different regions of the digital marketing and eCommerce world this question:

“What can an eCommerce store do to leverage social media to generate traffic and create new or recurring sales?

The response we received was amazing. 43 experts gave us 75 different tips on leveraging social media to sell more, and we're sharing them all with you.

This is Part 3 with another 20 pieces of advice for you to consume. There is another 20 back in Part 1  and Part 2 if you haven't read it yet, you need to! Next week, we'll publish the third and final installment in this series.

(Want all the tips now? There's an opportunity to download the whole thing at the end of this post.)