Many retailers underestimate the cost of acquiring a new customer. But, when you consider all of the dollars spent in advertising and marketing with the hope of luring customers to your store over the thousands of others they have available, it’s no surprise that it’s cheaper to retain existing customers. Happy customers are repeat customers, so here’s how to keep people coming back to your eCommerce store:
So, you’ve made the (incredibly wise) decision to use AddShoppers on your site. But, before you create an account you have one more decision to make. Which type of account should you have? AddShoppers has three account levels: Community, Pro and Enterprise. Each type has it’s benefits, but you won’t be able to take advantage of your account properly if you aren’t using the right one. So, let’s break it down.
ABC’s Shark Tank has been on air for over 5 years. The hugely popular television program provides entrepreneurs with the opportunity to give business presentations to a panel of investors in hopes of receiving funding and mentorship. The mentors, or Sharks as they’re known on the show, include big names in various sectors of business like Mark Cuban, Barbara Corcoran, Robert Herjavec and Kevin O’Leary. But, whether they make a deal or not, some Shark Tank survivors have decided to get smart about their social commerce with AddShoppers.
Good news! The Facebook mobile Like button is now available to all app developers, Android and iOS alike. Access to the button means that everyone now has the capability to let users like an app’s Facebook page without exiting the app. This functionality can also apply to other Open Graph buttons and Facebook shares. Users will rejoice that they don’t have to leave apps anymore, which may increase activity!
On Wednesday, October 1 Business Insider announced that their research service, BI Intelligence, has released a report using some of AddShoppers data as well as Shopify.
On Monday, September 29, Facebook announced the launch of their new marketing platform Atlas. Purchased from Microsoft last year with a reported price tag around $100 million, Facebook rebuilt Atlas from the ground up to tackle increasingly common marketing challenges while providing an alternative to Google’s AdWords. The release of Atlas, however, is completely distinct from Facebook’s earlier released Audience Network, a mobile advertising app.
In a time when consumers are continuously bombarded with marketing emails and are definitely not looking to sign up for more, how do you get them to sign up for your emails? The answers are surprisingly simple. While the various strategies can be implemented across your site at different points during the customer’s visit, most can be setup in no time at all. And before you know it, you’ll have a CRM you can be proud of!
Now that Pinterest has a valuation around $5 billion the company is definitely looking to prove their worth and increase their cash flow. Cue promoted pins. Earlier this year Pinterest began working with large brands like ABC Family, Banana Republic and General Mills to bring their version of advertisements to Pinterest boards everywhere. Apparently things went well because Pinterest is now moving forward with ‘Do-It-Yourself Promoted Pins,’ which is aimed at businesses of all sizes. The purpose of all promoted pins is the same: monetize a highly engaged audience.
Google is rolling out a new feature for their already popular AdSense product. Meet AdSense for Shopping (AFSh). The new feature is aimed at retailers and commerce-focused sites, serving three purposes:
- Monetize Traffic. This includes mobile traffic too! And it will help to monetize any non-converting traffic on your site. You earn revenue based on the performance of ads on your site (read: clickthroughs).
- Enhance User Experience. The Product Listing Ads (PLAs) that are put on-site will be rich and contextually relevant to the customer search.
- Expand Product Offerings. With over 1 billion products on AdSense, those site implementing AFSh will be able to help users find what they’re looking for and keep them coming back to their site.
Entrepreneur Magazine named AddShoppers one of the Top 30 Startups to Watch on Monday, September 15. Originally chosen as one of Empact's -- a Princeton-based company providing education and networking opportunities to young entrepreneurs -- annual list of 100 startups headed by entrepreneurs under 35, AddShoppers is thrilled to have made the Top 30 in the eyes of Entrepreneur Magazine as well.