Its been a full year since our Social Commerce Breakdown was referenced in this report by Gartner, which demonstrates how social behavior evolves into social commerce. Specifically, the site reports on our 2013 research that a Facebook like is worth $1.41, whereas a share is valued at $3.58 (a factor of 2.53) and has a 134% higher conversion rate. Compare this to our 2014 Social Commerce Breakdown which highlights that the worth of a share was 3.4x more than a Like and the share conversion was 5.44x more than a Like. In just a year, then, the relative value of a share has significantly increased.
The end of a weekend can end on a sad note, but these inspirational infographics will have you feeling pumped and hopeful this Monday! Statistics can be very inspirational and informational when you do your research. I have compiled a list of six infographics that are relatable and helpful in starting a new business and entrepreneurship.
AddShoppers's newest Director of Business based out of the New York Office, Tamar Weinberg, gave a talk last month for the New York eCommerce Meetup that meets monthly at Hara Partners’ Midtown office. The talk, entitled “The New Emergence of Social Media Marketing and Customer Empowerment,” addresses the metamorphosis of social media marketing in the video below.
In 2007 GetElastic published an article titled “107 Add to Cart Buttons of the Top Online Retailers” which featured 111 (107 apparently sounded better for the title) add to cart buttons from top retailers. The article catalogs what top retailers are doing with their most important call to action buttons. Fast forward 7 years and it’s time to take a second look at these top retailers, where they are, and how the industry, market, and comparison tests have reshaped and reworded their calls to action.
If you’re anything like me, you binge watch so many TED Talks during the day that it makes your Netflix binging look like child’s play. If you’re unfamiliar with TED Talks, here’s a little background information: TED, which stands for Technology, Entertainment and Design, is a set of organized conferences all over the world that’s run by a private organization called the Sapling Foundation, that’s been active since 1984. Their foundation is based on conversing and spreading academic, cultural and scientific ideas and topics relevant to society at the time. Their motto is, “Ideas worth spreading.”
It was a good day at AddShopper HQ yesterday. Not one, but two online media outlets published articles about the 2014 Social Commerce Breakdown! Both reports focused on the importance of the breakdown and just how much social media can influence eCommerce customers. The media outlets? Internet Retailer and Marketing Land.
Good news for those of you going to the Bronto Summit next week: AddShoppers co-founder and President, Chad Ledford, will be a featured speaker! Check out the details below and get ready for your eCommerce business to boom.
After analyzing data from over 10,000 merchants, 1.69 billion page views and 304 million unique shoppers for 2014, we have some amazing insights in what social was throughout 2014. From order values to the most shared product category on Tumblr, we have it all. Keep reading to see some of the highlights or just go straight to the source here.
Keeping close track of finances is important for any business, but it's especially important for startups when every penny is vital. While startup companies might not have a ton of resources to pay for fancy accounting services, there are many great free or budget-friendly online tools that they can rely on. Many of these resources not only help startups keep tabs on things like payroll, invoicing and taxes, but also teach them more about accounting in the process. Check out these five excellent account resources for young businesses so you can take advantage.