First Facebook “Want” Button Released by AddShoppers
by Jon West

We’re excited to announce the highly anticipated release of new Facebook integrated “Want” and “Own” buttons.
Now customers can not only “Like” products, but let others know what they “Want” and “Own.” The opportunity for insights gleaned from this data is huge for retailers and we’ll help you make the most of it.
AddShoppers is the first social sharing platform to be fully integrated with Facebook’s new Want / Own actions for their Open Graph Timeline (backstory here). Just to be clear, we were approved by Facebook to use these Open Graph actions but this is not a “partnership” with Facebook nor is it an official button released by Facebook itself. These are the first buttons of their kind for use on public websites, not shops on Facebook.
Live examples:
Supercharged out of the box:
- Track Wants and Owns to revenue & conversions
- Pinpoint top performing products to market on Facebook
- Reward customers who share
- Easy 5-minute installation
- Free!

Just login to your merchant panel (or signup and we’ll automatically redirect you to the right page), then you just add the codes to display the buttons you want:

So what are you waiting for?
by George L.
February 20, 2012
If social shopping ever takes off, this looks to be something that will spur it forward. I just wonder how much these other types of buttons will ever end up taking off though. People are used to Like and Share buttons, but will they really understand all of the other variations? As simple as it seems to technically minded folks, normal people get confused by this stuff pretty easily. Facebook likes have taken off to the point that there’s dozens and dozens of companies that focus solely on this issue. But I sort of worry that Facebook is making the site too confusing for non-technical users. That’s the one big issue I have with all of the changes that Facebook is making lately. And while most of these are for the better and they do have some potential, I believe that the biggest battle Facebook faces is that non-technical users are hard to explain new features to.
by Facebook pourra-il révolutionner le commerce sur internet?
February 21, 2012
[...] Source : Addshopers.com [...]
by John
February 22, 2012
I was curious about these buttons, and sent it as an inquiry to Facebook, to which I was told they had never seen these buttons, and that this article is likely false. What’s your response?
by Jon West
February 22, 2012
Hi John,
Please read the explanation above. I’ll repaste it here:
“Just to be clear, we were approved by Facebook to use these Open Graph actions but this is not a “partnership” with Facebook nor is it an official button released by Facebook itself. These are the first buttons of their kind for use on public websites, not shops on Facebook.”
Facebook has not said whether or not they’ll release an official button like they’ve done with “Like.” If they do then our technology will integrate with that.
Hope this helps!
by PrestaShop integrates seamlessly with AddShoppers Social Commerce Platform | AddShoppers
June 19, 2012
[...] should you integrate your PrestaShop store with AddShoppers?Because you want to use our Facebook Want / Own buttons.Because you want to know how much a Facebook Like is worth vs a Tweet vs a Pin, etc.Because you [...]
by Heels.com Integrates Custom Facebook ‘Want’ Button | AddShoppers
June 20, 2012
[...] Heels.com Integrates Custom Facebook ‘Want’ Buttonby Jon WestAfter releasing the first available Facebook ‘Want’ and ‘Own’ buttons, we’ve made them even better. Now retailers can upload their own images to match the look [...]
by Little “Want” Button Code Forshadows Big Things For Facebook Ecommerce | TechCrunch
July 3, 2012
[...] different from “want” buttons already being developed by third parties (one example here), and partially working but only within Facebook’s Graph API [...]
by Little “Want” Button Code Foreshadows Big Things For Facebook Ecommerce | Arizona Technology Investor Forum
July 3, 2012
[...] different from “want” buttons already being developed by third parties (one example here), and partially working but only within Facebook’s Graph API [...]
by Little “Want” Button Code Foreshadows Big Things For Facebook Ecommerce | Paybazzar
July 3, 2012
[...] itself, different from “want” buttons already being developed by third parties (one example here), and partially working but only within Facebook’s Graph API [...]
by Little “Want” Button Code Foreshadows Big Things For Facebook Ecommerce | Network9ja
July 3, 2012
[...] different from “want” buttons already being developed by third parties (one example here), and partially working but only within Facebook’s Graph API [...]
by Little “Want” Button Code Foreshadows Big Things For Facebook Ecommerce | SosMedBlog
July 3, 2012
[...] different from “want” buttons already being developed by third parties (one example here), and partially working but only within Facebook’s Graph API [...]
by Wordpress Themes » Blog Archive » Little “Want” Button Code Foreshadows Big Things For Facebook Ecommerce
July 3, 2012
[...] different from “want” buttons already being developed by third parties (one example here), and partially working but only within Facebook’s Graph API [...]
by Little “Want” Button Code Foreshadows Big Things For Facebook Ecommerce | Social Media & Internet Marketing News for Business | Marketaire
July 3, 2012
[...] itself, different from “want” buttons already being developed by third parties (one example here), and partially working but only within Facebook’s Graph API [...]
by Little “Want” Button Code Foreshadows Big Things For Facebook Ecommerce | Startup Help
July 3, 2012
[...] different from “want” buttons already being developed by third parties (one example here), and partially working but only within Facebook’s Graph API [...]
by Little “Want” Button Code Foreshadows Big Things For Facebook Ecommerce | Gaster Tech Blog
July 3, 2012
[...] itself, different from “want” buttons already being developed by third parties (one example here), and partially working but only within Facebook’s Graph API [...]
by Little “Want” Button Code Foreshadows Big Things For Facebook Ecommerce – The Review Blog
July 3, 2012
[...] different from “want” buttons already being developed by third parties (one example here), and partially working but only within Facebook’s Graph API [...]
by Little “Want” Button Code Foreshadows Big Things For Facebook Ecommerce | Bitmag
July 4, 2012
[...] different from “want” buttons already being developed by third parties (one example here), and partially working but only within Facebook’s Graph API [...]
by Little ?Want? Button Code Foreshadows Big Things For Facebook Ecommerce | energizer67
July 4, 2012
[...] different from “want” buttons already being developed by third parties (one example here), and partially working but only within Facebook’s Graph API tester. He’s continued to [...]
by 小さな「Want」ボタンのコードが、Facebookの大きなEコマースを予示している
July 4, 2012
[...] 先週、Tom Waddingtonという開発者が、Facebookの”want”ボタンを処理するコードを発見した。おそらくこれはFacebook自身による新しいタイプの商業イノベーションにつながるプラグインで、すでにサードパーティが開発してFacebookのGraph APIテスターの間で部分的に動作している”want”ボタン(例えばこれ)とは異なる。 [...]
by Little “Want” Button Code Foreshadows Big Things For Facebook Ecommerce : hotNews Indian News | India Newspaper | India Latest News | News From India | India News Daily | Current India News
July 4, 2012
[...] itself, different from “want” buttons already being developed by third parties (one example here), and partially working but only within Facebook’s Graph API [...]
by 除了「讚」和「分享」,Facebook 還想要用「想要」來知道你想要買什麼! | TechOrange
July 4, 2012
[...] 上週 Facebook 的應用插件開發人 Tom Waddington 在此社群網站的 Javascript SDK(軟體開發包)中,發現了一個 XFBML 的標籤 <fb:wants>,顯示 Facebook 有企圖在現有的「讚」與「分享」之外,再加上「想要」的按鈕。目前雖然已有第三方開發商,利用 Facebook 的插件平台 OpenGraph,開發出「想要」的按鈕;但由於這是第三方的插件,需要使用者的授權才能使用,因此在使用上並不是這麼方便。如今 Facebook 可能由官方推出「想要」,不但不需要用戶授權就可使用,而且其表現出的使用者慾望,相比現有的「讚」與「分享」是更為強烈,可預期將會在電子商務有更廣泛的應用。 [...]
by Little ?Want? Button Code Foreshadows Big Things For Facebook Ecommerce | Beach Vacation Destinations
July 4, 2012
[...] different from “want” buttons already being developed by third parties (one example here), and partially working but only within Facebook’s Graph API tester. He’s continued to [...]
by Little “Want” Button Code Foreshadows Big Things For Facebook Ecommerce | Avalio Blog
July 4, 2012
[...] itself, different from “want” buttons already being developed by third parties (one example here), and partially working but only within Facebook’s Graph API [...]
by Little “Want” Button Code Foreshadows Big Things For Facebook Ecommerce | ModSession
July 4, 2012
[...] different from “want” buttons already being developed by third parties (one example here), and partially working but only within Facebook’s Graph API [...]
by Facebook "Like" blir "WANT" og "OWN"
July 4, 2012
[...] er det bare netthandelsplattformen Addshoppers som tilbyr ferdigsystemer for å integrere det på [...]
by 龙猫 » 除了「讚」和「分享」,Facebook 還想要用「想要」來知道你想要買什麼!
July 5, 2012
[...] 上週 Facebook 的應用插件開發人 Tom Waddington 在此社群網站的 Javascript SDK(軟體開發包)中,發現了一個 XFBML 的標籤 <fb:wants>,顯示 Facebook 有企圖在現有的「讚」與「分享」之外,再加上「想要」的按鈕。目前雖然已有第三方開發商,利用 Facebook 的插件平台 Open Graph,開發出「想要」的按鈕;但由於這是第三方的插件,需要使用者的授權才能使用,因此在使用上並不是這麼方便。如今 Facebook 可能由官方推出「想要」,不但不需要用戶授權就可使用,而且其表現出的使用者慾望,相比現有的「讚」與「分享」是更為強烈,可預期將會在電子商務有更廣泛的應用。 [...]
by Soumyaranjan Dash
July 5, 2012
Nice feature. Now at least we know what to do next after liking the product. Hope that Facebook won’t delay to roll it out for the public very soon…
by Facebook – Just another WordPress site – entertaining content
July 5, 2012
[...] itself, different from “want” buttons already being developed by third parties (one example here), and partially working but only within Facebook’s Graph API [...]
by Little “Want” Button Code Foreshadows Big Things For Facebook Ecommerce – Mobiwebs Blog | Mobiwebs Blog
July 6, 2012
[...] itself, different from “want” buttons already being developed by third parties (one example here), and partially working but only within Facebook’s Graph API [...]
by How Facebook Could Save Its Shattered Share Price | TechCrunch
August 2, 2012
[...] Want button plugin out the door. Embedded on ecommerce sites, it would let users state that they want to buy something, allowing Facebook to target them with ads for similar products. The Want button could [...]
by How Facebook Could Save Its Shattered Share Price | Brainerd News | Brainerd Local News
August 2, 2012
[...] Want button plugin out the door. Embedded on ecommerce sites, it would let users state that they want to buy something, allowing Facebook to target them with ads for similar products. The Want button could [...]
by How Facebook Could Save Its Shattered Share Price | Paybazzar
August 2, 2012
[...] Want button plugin out the door. Embedded on ecommerce sites, it would let users state that they want to buy something, allowing Facebook to target them with ads for similar products. The Want button could [...]
by How Facebook Could Save Its Shattered Share Price | Richfield News
August 2, 2012
[...] Want button plugin out the door. Embedded on ecommerce sites, it would let users state that they want to buy something, allowing Facebook to target them with ads for similar products. The Want button could [...]
by How Facebook Could Save Its Shattered Share Price » Tech Blog
August 2, 2012
[...] Want button plugin out the door. Embedded on ecommerce sites, it would let users state that they want to buy something, allowing Facebook to target them with ads for similar products. The Want button could [...]
by How Facebook Could Save Its Shattered Share Price
August 2, 2012
[...] Want button plugin out the door. Embedded on ecommerce sites, it would let users state that they want to buy something, allowing Facebook to target them with ads for similar products. The Want button could [...]
by How Facebook Could Save Its Shattered Share Price | Shorewood News
August 2, 2012
[...] Want button plugin out the door. Embedded on ecommerce sites, it would let users state that they want to buy something, allowing Facebook to target them with ads for similar products. The Want button could [...]
by How Facebook Could Save Its Shattered Share Price | AkimoLux.com
August 2, 2012
[...] Want button plugin out the door. Embedded on ecommerce sites, it would let users state that they want to buy something, allowing Facebook to target them with ads for similar products. The Want button could [...]
by How Facebook Could Save Its Shattered Share Price | Gaster Tech Blog
August 2, 2012
[...] Want button plugin out the door. Embedded on ecommerce sites, it would let users state that they want to buy something, allowing Facebook to target them with ads for similar products. The Want button could [...]
by How Facebook Could Save Its Shattered Share Price | Hosting In
August 2, 2012
[...] Want button plugin out the door. Embedded on ecommerce sites, it would let users state that they want to buy something, allowing Facebook to target them with ads for similar products. The Want button could [...]
by Wordpress Themes » Blog Archive » How Facebook Could Save Its Shattered Share Price
August 3, 2012
[...] Want button plugin out the door. Embedded on ecommerce sites, it would let users state that they want to buy something, allowing Facebook to target them with ads for similar products. The Want button could [...]
by How Facebook Could Save Its Shattered Share Price | Welcome To My Site
August 3, 2012
[...] Want button plugin out the door. Embedded on ecommerce sites, it would let users state that they want to buy something, allowing Facebook to target them with ads for similar products. The Want button could [...]
by How Facebook Could Save Its Shattered Share Price | ModSession
August 3, 2012
[...] Want button plugin out the door. Embedded on ecommerce sites, it would let users state that they want to buy something, allowing Facebook to target them with ads for similar products. The Want button could [...]
by How Facebook Could Save Its Shattered Share Price | Startup Help
August 3, 2012
[...] Want button plugin out the door. Embedded on ecommerce sites, it would let users state that they want to buy something, allowing Facebook to target them with ads for similar products. The Want button could [...]
by How Facebook Could Save Its Shattered Share Price | Avalio Blog
August 3, 2012
[...] Want button plugin out the door. Embedded on ecommerce sites, it would let users state that they want to buy something, allowing Facebook to target them with ads for similar products. The Want button could [...]
by How Facebook Could Save Its Shattered Share Price – CMpages
October 8, 2012
[...] Want button plugin out the door. Embedded on ecommerce sites, it would let users state that they want to buy something, allowing Facebook to target them with ads for similar products. The Want button could [...]
by How Facebook Could Save Its Shattered Share Price – CBPO
February 1, 2013
[...] Want button plugin out the door. Embedded on ecommerce sites, it would let users state that they want to buy something, allowing Facebook to target them with ads for similar products. The Want button could [...]